If you are a small business owner and are not yet familiar with the video marketing platform, Periscope and how it can help you grow your business, you definitely should be. The live streaming video app that was purchased in early 2015 by Twitter has quickly become one of the most popular social media platforms in […]
How to Leverage Data to Make Better Business Decisions
A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]
How to Use Lean Planning to Grow Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tim Berry (@TimBerry) is the world’s leading business plan expert. Google “business plan expert” to see. Check out his latest book […]
How Can Direct Mail Help Your New Product Launch?
Direct mail has been the chosen marketing technique for millions of companies across the globe for several decades. With businesses over using email, direct mail offers a means of clear communication with a target audience that can help your business stand out. Direct mail campaigns can also be cost effective, especially if you know your […]
Is it Time to Update Your Visual Brand?
Every fall, I have a few traditions. I update my business plan, conduct a two–day strategic planning session with my team, develop my sales targets and revenue goals for the next year, and I do a photo shoot to update my visual brand. Now you might wonder why hiring a photographer is on my must-do […]
How to Save Time and Money In Your Small Business
Time is the most valuable thing you can give anyone especially for entrepreneurs. Last week, I spoke with Sage CEO Stephen Kelly, about how to help entrepreneurs save time and money, because time is money in business, Right? Here’s a link to our Youtube chat. New research commissioned by Sage shows that entrepreneurs worldwide put […]
How to See Beyond the Vision Board in 2016
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with with Asa Leveaux (@MrLeveaux),Chief Strategy & Revenue Officer Leveaux Group, Inc. Asa is fiercely committed to guiding entrepreneurs to achieve result-based […]
How to Achieve Great Things in Your Small Business
Not long ago, I was watching a golf tournament on television and saw something I had never really noticed before. The leader of the tournament had just hit a beautiful 330-yard drive down the middle of the fairway, and he was preparing to hit his approach shot to the green. As he stood there, discussing […]
10 Things to Do in Your Business Before 2016
It’s December, and often that means people start mentally shutting down, waiting on Christmas to get here. But you’re an entrepreneur, and there’s no such thing as taking time off! Use December as your planning month. Jump on this right now so that you can set the course for what’s going to happen in your […]
How to Develop a Simple Strategic Plan for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Laura Posey, @dancingelephant. Laura brings much passion to her work as Chief Instigator of Dancing Elephants Achievement Group. She is a “firecracker” […]
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