Susan Payton is the President of Egg Marketing & Communications, a digital marketing firm specializing in marketing communications, copywriting, and blog posts. She uses her entrepreneurial drive to help small businesses realize their potential through smart marketing. Susan is an avid writer and author. She’s written three books: How to Get More Customers with Press […]
25 Ways to Mine New Prospects for Your Small Business
We are all really in sales, no matter what we do. Selling has always been about communication and education. 21st century salesmanship leads with building the trust and respect of “who is selling” to us, rather than what they are selling. Respecting the intelligence of the consumer in the sales is an essential and smart […]
How to Prepare for Black Friday and Small Business Saturday
With the holiday sales season just around the corner, don’t delay preparing for the biggest shopping days of the year. If you leverage Black Friday or Small Business Saturday to boost sales this quarter (and you should), it’s time to get cracking with your preparations. Decide What You Want to Promote Defining your promotions strategy […]
Who is On #SmallBizChat November 2015
#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss. Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter. Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]
How To Get What You Want By Asking Better Questions
Paul C. Brunson is the founder and president of the award-winning matchmaking firm, The Paul C. Brunson Agency. His firm has served over 600 clients directly and has matched over 6,000 individuals on dates collectively through inventive live events and social media. In 2013, he received an NAACP Image Award nomination for his first book entitled: It’s Complicated […]
As a Leader, Are You Ahead or Behind the Curve?
On September 22, 1842, twenty years prior to reading the Emancipation Proclamation, Abraham Lincoln was challenged to a duel. Lincoln had written a blistering, attack type letter in the Illinois Sangamo Journal against James Shields, a democrat who had defeated Lincoln for the Senate seat a few years prior. Shields took the ridicule seriously and […]
Tick Tock: Time to Develop Your 2016 Small Business Budget
We’ve only got about 10 more weeks of 2015, and that will fly by, I guarantee. You’ve got a lot to do to set up your business to succeed in the New Year, so take some of the pressure off by starting early. Your budget is one of the big to-dos to tackle for 2016. […]
How to Lead Your Small Business with a Killer Positive Attitude — It Matters!
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Alan Zimmerman, @Dr_Zimmerman. Alan Zimmerman, PhD has spoken to more than one million people around the world, giving them the tools they […]
Would CRM Software Benefit Your Small Business?
There are few arenas where small businesses have the upper hand over their larger counterparts. One area where they shine is in building and managing customer relationships. The friendly neighborhood restaurateur, or local shopkeeper, hold special places in the hearts of local customers. However, much like anything else, more and more customer relationships are becoming […]
Tax Planning 101 for Small Business Owners
I’m willing to bet that thinking about your business taxes ranks somewhere between going to the dentist and cleaning under your fridge. And yet, we can’t escape them. But burying your head in the sand will only cost you money. Instead, be proactive in your planning so that you’re more efficient, pay your taxes on […]
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