Every business starts out from an idea. No matter where you are in the stage of solidifying your business idea or executing your business plan, intellectual property is a substantial part of the plan and you want to timely and correctly protect this valuable asset, especially as you try to get your endeavor off the […]
How to Develop Content if You Hate Writing
We tend to think of content, or content marketing, in terms of words. We know we need to create how-to articles, listicles (a numbered or bullet-pointed list) and informative blog posts in the hopes that readers will latch onto them, become fans of our brands and eventually buy from us. But what happens if you […]
Facebook for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @MariSmith. Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on […]
How to Beat the Mid-Campaign Curse in your Crowdfunding Campaign
If you’ve ever started a crowdfunding or fundraising campaign before, you likely know about the mid-campaign curse. Most crowdfunding and fundraising campaigns start strong only to struggle until the last few days, but that doesn’t have to happen to your campaign. Months of buildup and pre-launch buzz ensure good fundraising over the first couple of […]
How to Develop a Killer Marketing Plan – Part II
It’s great that you have a marketing plan, now you must determine how you will pay for your outreach efforts. In Part I of this series, we focused on how to develop a killer marketing plan. Now you need to budget what you will spend on marketing. Creating a budget is not always the fun […]
How to Position Your Business For Profitability
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @darnyellejervey. Darnyelle A. Jervey, MBA is an award winning author, sought after speaker, award-winning certified business coach and marketing consultant. […]
How To Investigate A Business Customer’s Credit
Guest Article You have a new customer and they want to pay after you deliver your product or service. Essentially they are asking you to extend them credit. Like every bank that lends money, you should check your customer’s credit to make sure they have the financial capability to pay you when the time comes. […]
How to Develop a Killer Marketing Plan For Your Small Business – Part 1
Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point to being in business. In order to make sure your product is exposed to consumers, you need to develop a robust marketing plan […]
Do You Know Where Your Money Is?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @HollySignorelli. Holly Nicholas Signorelli, CPA, The Money Therapist™ has 26 years of experience and is the owner of a boutique firm that […]
3 SEO Tactics Could Get You Kicked Out of Google
Guest Article Ever dabbled in SEO before? You know, Search Engine Optimization? It’s a way to use content to try to get more organic traffic from search engines like Google. If you have, you might have experience with the spectrum that is everything you can do to allegedly help your site rise in the search […]
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