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The SmallBizChat Podcast: Bringing in Industry Experts to Go Further Faster with Jy Maze

March 23, 2023 By Melinda Emerson Leave a Comment

Bringing in Industry Experts to Go Further Faster with Jy Maze Featured Image

  Jy Maze is a speaker, author, and community advocate. She’s the CEO of Maze Freight Solutions, a third-party logistics service based in Overland Park, Kansas. Maze Freight Solutions provides logistical services, including one or more elements of commercial procurement, supply chain management, and fulfillment activities for all sizes and categories of enterprises. Jy wanted […]

Filed Under: The SmallBizChat Podcast Tagged With: grow your business, grow your small business, industry experts, local small business associations, mentors

20 Email Marketing Tips for Small Business Owners

March 20, 2023 By Melinda Emerson Leave a Comment

20 Email Marketing Tips for Small Business Owners Featured Image

Email marketing is a powerful tool for small businesses to engage with their audience, drive traffic to their website, and ultimately increase sales. But with so many emails flooding inboxes every day, it can be tough to make your message stand out. To help you create effective email campaigns, I’ve compiled 20 of my favorite […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: a/b testing, email marketing analytics, growing email list, personalization, segmentation, sign-ups

March 2023 #SmallBizChat: What Your Customer Wants and Can’t Tell You

March 16, 2023 By Melinda Emerson Leave a Comment

March 2023 #SmallBizChat: What Your Customer Wants and Can't Tell You Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: behavioral economics, franchise, protect your assets, small business franchise, Tangled Title, Will

The SmallBizChat Podcast: Building and Running a Strong Family Business with Christine Noh

March 16, 2023 By Melinda Emerson Leave a Comment

Building and Running a Strong Family Business with Christine Noh 1200 x 1200

Christine Noh owns Nohble, a sneaker and streetwear retailer with locations in New York and New Jersey. She started her professional career in investment banking at JPMorgan Chase and left investment banking to pursue her entrepreneurial passion. In 2013, she opened Nohble’s flagship location in Newark, New Jersey. In 2014, she moved her offices to […]

Filed Under: The SmallBizChat Podcast Tagged With: business team, family business, manage family business, second-generation business owner, small family business

How to Create an Email List to Grow Your Small Business

March 13, 2023 By Melinda Emerson Leave a Comment

How to Create an Email List to Grow Your Small Business Featured Image

An email list is essential for any business looking to expand its reach, establish brand awareness, and increase revenue. However, I know many entrepreneurs struggle to create and grow their email lists. In this article, I will share how to create an email list and answer other related questions. We’ll cover: How to create an […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email list, grow email list, lead magnet, list-building strategies, ultimate guide to email marketing

The SmallBizChat Podcast: Growing Your Business in Uncertain Times with Brian Johnson

March 9, 2023 By Melinda Emerson Leave a Comment

Growing Your Business in Uncertain Times with Brian Johnson 1200 x 1200

Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his team […]

Filed Under: The SmallBizChat Podcast Tagged With: become a small business owner, business plan, project-based consulting, small business, small business strategy

Getting Started with Email Marketing: What Is Email Marketing + Other Top Questions Answered

March 6, 2023 By Melinda Emerson Leave a Comment

Getting Started with Email Marketing_ What Is Email Marketing + Other Top Questions Answered Open Graph

Email marketing has become a crucial aspect of the overall marketing strategy for small business owners. It is a cost-effective method of reaching out to customers and prospects with relevant information about products, services, promotions, and events. But if you are just starting, I’m sure you have many questions. In this blog post, I will […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email list, email marketing best practices, email marketing campaigns, email marketing strategy, small business email marketing

The SmallBizChat Podcast: Confessions of a Small Business Owner: 3 Times I Almost Failed

March 2, 2023 By Melinda Emerson Leave a Comment

The SmallBizChat Podcast_ Confessions of a Small Business Owner_ 3 Times I Almost Failed Featured Image

Today, Melinda shares with us the reality of running her business – including times when she didn’t think she would make it through. People see pictures of her online, on TV, and in webinars, and they think everything’s rainbows with the phone ringing off the hook. That’s true now, but that was not always true. […]

Filed Under: The SmallBizChat Podcast Tagged With: attract more customers, Building a solopreneur business, leadership styles, small business, small business owners

How to Manage Imposter Syndrome

February 27, 2023 By Melinda Emerson Leave a Comment

How to Manage Imposter Syndrome Featured Image

Impostor syndrome can affect anyone, regardless of job or social status, but high-achieving individuals often experience it. This condition involves feelings of self-doubt and personal incompetence that persist despite your education, experience, and accomplishments. To counter these feelings, you might work harder and hold yourself to even higher standards, which can be very unhealthy. Psychologists first defined […]

Filed Under: Fix Your Business, Leadership Tagged With: business journey, business success, entrepreneurship, imposter syndrome, overcoming imposter syndrome

The SmallBizChat Podcast: Hit It & Quit It with LaQuan McCarley, Meredith Bell, & Vernon L. Williams

February 23, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with LaQuan McCarley, Meredith Bell, & Vernon L. Williams featured image

LaQuan McCarley is a government contracting expert who provides consulting services to help small businesses start doing business with the federal government. Her firm, Verve Consulting, Inc., provides business development, compliance, proposal management, and certification services for companies interested in doing business with the federal government. Through her 20+ years of experience, she is familiar […]

Filed Under: The SmallBizChat Podcast Tagged With: avoid stress and burnout, communication skills, government contracting, positive habits, revenue goals

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

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