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The SmallBizChat Podcast: 200th Episode: Weathering the Storm with Melinda Emerson

May 4, 2023 By Melinda Emerson Leave a Comment

  For the 200th Episode of the SmallBizChat, I wanted to discuss weathering the storms of life and business. It is after the rain that the flowers grow and prosper. The same is true for your business. Today we discuss how to weather those storms and become stronger in the aftermath. Listen in for an […]

Filed Under: The SmallBizChat Podcast Tagged With: innovative idea, new vision, small business, small business owners, storms of life and business

May 2023 #SmallBizChat: NBSW 2023 Succession Planning in Small Businesses

May 3, 2023 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as their own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: collecting cash, family business, financial planning, small business owners, succession planning

Happy National Small Business Week 2023

May 1, 2023 By Melinda Emerson Leave a Comment

National Small Business Week 2023 (NSBW) kicks off from May 1 — May 6, 2023. This annual week-long celebration honors the nation’s small businesses with events occurring nationwide and online. America’s 33 million small businesses should take a BOW and celebrate their hard work and service to their customers.  National Small Business Week was created by […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business apps, cashflow, delegate, national small business week 2023, new business owners

The SmallBizChat Podcast: Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon

April 27, 2023 By Melinda Emerson Leave a Comment

Hit It & Quit It with Melina Palmer, Christy Ford & Tracey L. Gordon Featured Image

  Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics to many universities […]

Filed Under: The SmallBizChat Podcast Tagged With: behavioral economics, local business, making a will, marketing, small business tips

Video SEO: How Video Can Improve Your SEO Efforts

April 24, 2023 By Melinda Emerson Leave a Comment

Video SEO: How Video Can Improve Your SEO Efforts Featured Image

Lights, camera, action! Welcome to the thrilling world of video SEO, where small business owners can unleash the power of engaging videos to skyrocket their online presence. With the digital landscape constantly evolving, it’s time to embrace video marketing and make a lasting impression on your audience. I’ve been covering this topic all month, so […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: digital marketing skills, online marketing, online visibility, SEO strategy, video SEO strategy

The SmallBizChat Podcast: Protecting Your Business Assets for Future Generations with Tracey L. Gordon

April 20, 2023 By Melinda Emerson Leave a Comment

Tracey Gordon has served as a pillar of change for Philadelphian constituents for over 20 years. Her organizing and legislative success as a block captain and committeewoman in her modest Southwest Philadelphia neighborhood have propelled her from the ranks of local grassroots leadership and advocacy to an established city-wide activist. Now she serves at Philadelphia’s […]

Filed Under: The SmallBizChat Podcast Tagged With: generational wealth, inheritance fees, making a will, securing your assets, transfer of wealth

April 2023 #SmallBizChat: How to Make Your Marketing Joyful and High Touch Selling in a High-tech World

April 20, 2023 By Melinda Emerson Leave a Comment

April 2023 #SmallBizChat: How to Make Your Marketing Joyful and High Touch Selling in a High-tech World OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Content Personality®, email newsletter, practical wealth, social media marketing, wealth strategy

Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing?

April 17, 2023 By Melinda Emerson Leave a Comment

Instagram Reels vs TikTok: Which Is Better for 2023 Video Marketing? Featured Image

Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, snackable videos, TikTok, video marketing, video storytelling

The SmallBizChat Podcast: Franchising Forward with Your Small Business with Christy Ford

April 13, 2023 By Melinda Emerson Leave a Comment

Christy Ford is the co-founder of The Scout Guide. She started her career as a photographer and later moved to Charlottesville, opening a Georgian antique and home store with her mother. As the business grew, Christy realized there was a lack of successful advertising opportunities for local small businesses. She was driven to find a […]

Filed Under: The SmallBizChat Podcast Tagged With: branding, franchise, franchising, local business, small business

10 Video Marketing Ideas to Build Customer Relationships

April 10, 2023 By Melinda Emerson Leave a Comment

Video Marketing Ideas to Build Customer Relationships featured Image

As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: build customer relationships, customer, how-to video, small business video marketing, video marketing

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Latest #SmallBizChat

How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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