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ENDING SMALL BUSINESS FAILURE

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How to Develop a Marketing Budget for Your Small Business

February 20, 2023 By Melinda Emerson Leave a Comment

How to Develop a Marketing Budget for Your Small Business Featured Image

Developing a marketing budget might be the last thing you want to deal with in your business, but it is necessary. Your current stage of business will impact how much you’ll need to spend on brand awareness and outreach. In general, expect to spend more when you’re in the start-up phase than once you’re up […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: building a marketing budget, common marketing mistakes, effective marketing budget, revenue on marketing, set up a marketing budget

The SmallBizChat Podcast: Stress Management with Vernon L. Williams

February 16, 2023 By Melinda Emerson Leave a Comment

The SmallBizChat Podcast: Stress Management with Vernon L. Williams 1200 x 1200

Vernon L. Williams, known as The Stress Prevention Strategist, helps you prevent stress and burnout. He is an author, speaker, and coach with a reputation for challenging, encouraging, and equipping clients to avoid stress and burnout. From the beginning of his entrepreneurial career, Vernon has had the reputation of exceeding client expectations and helping people […]

Filed Under: The SmallBizChat Podcast Tagged With: business stress, managing stress, prevent stress and burnout, stress management, stress prevention

February 2023 #SmallBizChat:How to Grow through Uncertain Times and Managing a Family Business

February 16, 2023 By Melinda Emerson Leave a Comment

February 2023 #SmallBizChat:How to Grow through Uncertain Times and Managing a Family Business OG

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: business growth, industry experts, manage family business, market strategy, small family business

15 Tips to Attract Customers to Your Small Business

February 13, 2023 By Melinda Emerson Leave a Comment

15 Tips to Attract Customers to Your Small Business OG

I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]

Filed Under: 15 Things Series, Grow Your Business Tagged With: ask for referrals, content marketing, Customer Service, email marketing, social media selling

The SmallBizChat Podcast: Leveling Up Your Communication with Meredith Bell

February 9, 2023 By Melinda Emerson Leave a Comment

The SmallBizChat Podcast_ Leveling Up Your Communication with Meredith Bell Featured Image

Meredith Bell has been an entrepreneur since 1982. She has conducted hundreds of programs for leaders and the members of their teams to help them communicate and work together more effectively. She has also personally worked with thousands of entrepreneurs, leaders, consultants, and coaches. She loves building strong relationships with clients, resellers, affiliates, and vendors. […]

Filed Under: The SmallBizChat Podcast Tagged With: business communication, communication skills, communication timing, giving feedback, team communication

10 E-commerce Strategies to Weather an Economic Downturn

February 6, 2023 By Melinda Emerson Leave a Comment

10 E-commerce Strategies to Weather an Economic Downturn Featured Image

According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: e-commerce business owners, economic downturn, email marketing, optimize your website, recession, sales and marketing strategy

The SmallBizChat Podcast: Government Contracting with Your Small Business with LaQuan McCarley

February 2, 2023 By Melinda Emerson Leave a Comment

Government Contracting with Your Small Business with LaQuan McCarley featured image

LaQuan McCarley is a government contracting expert who provides consulting services to help small businesses start doing business with the federal government. Her firm, Verve Consulting, Inc., provides business development, compliance, proposal management, and certification services for companies interested in doing business with the federal government. Through her 20+ years of experience, she is familiar […]

Filed Under: The SmallBizChat Podcast Tagged With: get a government contract, government contracting, government contractors, government contracts, small business

15 Reasons to Start a Business in 2023

January 30, 2023 By Melinda Emerson Leave a Comment

15 Reasons to Start a Business in 2023 Featured Image

At the end of December, I posted a list of my most-read blogs of 2022. Topping the list was this article about 9 reasons to start a business in 2022. I get it! After the downturn that resulted from the pandemic, you want to be sure you are making a calculated decision. And guess what? […]

Filed Under: 15 Things Series, Your Small Business Tagged With: government support for small business, remote work, small business, start a business in 2023, starting a business

The SmallBizChat Podcast: Imposter Syndrome with Melinda Emerson

January 26, 2023 By Melinda Emerson Leave a Comment

Imposter Syndrome with Melinda Emerson Featured Image

I love doing solo podcasts because that allows me to directly answer questions that I get from my fans and loyal readers. And I’ve been getting a lot of questions lately about impostor syndrome. And I think it’s worth talking about because I don’t think enough people talk about it. Young entrepreneurs often experience and […]

Filed Under: The SmallBizChat Podcast Tagged With: achieving small business success, become a small business owner, impostor syndrome, overcoming imposter syndrome, young entrepreneurs

How to Establish Business Credit

January 23, 2023 By Melinda Emerson Leave a Comment

How to Establish Business Credit Featured Image

It is important to establish business credit as soon as you decide to go into business. Having good business credit is always important, and you also need to understand how bad credit can affect your business. The most impactful aspect of business credit is your ability to secure financing. If you have bad credit, you […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: build good business credit, business credit, business credit bureaus, good business credit, secure financing

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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