Angel Johnson is the CEO and Founder of ICONI, a motivational activewear brand for men and women. She holds a Bachelor’s degree from The Citadel and a Master’s degree from the American Military University. Angel served in the United States Air Force for eight years, and it was during this time that she developed […]
7 Ways to Attract Corporate Sponsorships
Corporate sponsorships are when large companies partner with smaller businesses or influencers to reach their target audience. If you’re a small business owner looking for additional streams of revenue, this is a viable avenue to consider. When you understand how corporate sponsorships work, you can position your business in a way to attract corporate sponsorships. […]
The SmallBizChat Podcast: How to be Successful on Amazon with Alfred Mai
Alfred Mai is the Founder and CEO of ASM Games, a card game company in San Francisco that aims to make tabletop games that build connections and bring people together. Alfred has a Bachelor of Arts degree in Business and Economics from the University of California, Santa Barbara. Following a career in digital marketing—specializing in […]
How to Create Customer Value
Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]
The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey
Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, increase online visibility. […]
Best Grant and Funding Resources for Women Business Owners
This month is Women’s History Month, an important time to reflect on the progress that women business owners have made, and the challenges that persist. The past two years have posed incredible challenges for small businesses, especially women-owned small businesses. As female entrepreneurs continue to work to recover and maintain their businesses’ critical roles as […]
March 2022 #SmallBizChat: How Writing a Book and Speaking Can Scale Your Business
#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]
The SmallBizChat Podcast: Tax Filing Tips with Lynnette Khalfani-Cox
Lynnette Khalfani-Cox—The Money Coach—is a finance expert, author, and television and radio personality. She is an award-winning financial news journalist and former Wall Street Journal reporter for CNBC. Lynnette has been featured in many publications, including USA Post Today, The Washington Post, and The New York Times. She is a regular guest on CNN, Fox […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
The SmallBizChat Podcast: Local Marketing Strategies with Brian Ostrovsky
Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business […]
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