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The SmallBizChat Podcast: The Art of Selling Your Business with John Warrillow

March 11, 2021 By Melinda Emerson Leave a Comment

The Art of Selling Your Business with John Warrillo Featured Image

John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating […]

Filed Under: The SmallBizChat Podcast Tagged With: business acquisition, business exit, business selling trends, sell your business, selling your business

How to Structure a Podcast in 10 Easy Steps

March 9, 2021 By Melinda Emerson Leave a Comment

How to Structure a Podcast in 10 Easy Steps Open Graph

Structuring a podcast episode is like any different artistic process: the unique elements must be accurate and flow to influence your audience.  Podcast structure attributes your show’s composition, the course of its segments, and how you systematize each component to match collectively.  So how do you structure a podcast in a system that holds people […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: podcast, podcast interview, podcast script, recording a podcast, small business podcast, structuring a podcast

10 Email Marketing Best Practices to Improve Digital Marketing ROI

March 8, 2021 By Melinda Emerson Leave a Comment

10 Email Marketing Best Practices to Improve Digital Marketing ROI OG

Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: digital marketing, email marketing, email subscribers, small business email marketing, welcome email

The SmallBizChat Podcast: Boost Your Industry Icon Status with Dr. Catrise Austin

March 4, 2021 By Melinda Emerson Leave a Comment

Boost Your Industry Icon Status with Dr. Catrise Austin 1200 x 1200

Dr. Catrise Austin is a trailblazing expert in dentistry, also known as The Queen of Smiles, and an award-winning cosmetic dentist to stars. Her clients include models, athletes and actors, and big names such as Cardi B and Wendy Williams. She is a best-selling author of multiple books, including How to Become a Celebrity Doctor: […]

Filed Under: The SmallBizChat Podcast Tagged With: brand spokeperson, celebrity dentist brand, hiring a publicist, successful cosmetic dentistry brand, unique icon status

3 Easy Hacks to Improve Your Small Business’s Cybersecurity

March 2, 2021 By Melinda Emerson Leave a Comment

3 Easy Hacks to Improve Your Small Business’s Cybersecurity OG

The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society.  Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]

Filed Under: Fix Your Business, Guest Articles Tagged With: cyber threats, cybersecurity, ecommerce platforms, small business cybersecurity, small business passwords, well-coded web domain

How to Grow Your Small Business with Email Marketing

March 1, 2021 By Melinda Emerson Leave a Comment

How to Grow Your Small Business with Email Marketing OPEN GRAPH

If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: effective marketing strategy for small business, email list, email marketing, email service provider, small business email marketing

The SmallBizChat Podcast: Boost Your Small Business Cash Flow with Eliot Buchanan

February 26, 2021 By Melinda Emerson Leave a Comment

Boost Your Small Business Cash Flow with Eliot Buchanan 1200 x 1200

Eliot Buchanan is the Co-Founder of Plastiq, a company that helps small businesses send and receive payments via credit card or cash for any expense. His strategic vision and innovative business model have helped thousands of companies receive billions of dollars in payments, many in cash where credit cards are not accepted. Originally from Canada, […]

Filed Under: The SmallBizChat Podcast Tagged With: cash, cash flows, managing business finances, Plastiq, small business cash flow, small business owners

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing

February 23, 2021 By Melinda Emerson Leave a Comment

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing Open Graph

A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest.   Yes, it can be challenging […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email marketing effectiveness, email marketing statistics, personalized email experiences, potential of email marketing

Building a Sales Funnel that Turns Prospects Into Lifelong Customers

February 22, 2021 By Melinda Emerson Leave a Comment

Building a Sales Funnel that Turns Prospects Into Lifelong Customers Open Graph

Modern consumers are smart. They invest significant time researching content across channels before deciding to ditch your competitors and buy from you. But if done correctly, you can build a sales funnel that turns more prospects into lifelong customers. Let’s show you how! Knowing what your customers are searching for is important to create the […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: building a sales funnel, Building a successful sales funnel, effective sales funnel, Email Nurture Campaign, lifelong customers

February 2021 #Smallbizchat: The State of Small Business Recovery

February 18, 2021 By Melinda Emerson Leave a Comment

February 2021 #Smallbizchat_ The State of Small Business RecoveryFeatured Image

#Smallbizchat Podcast LIVE is a monthly video show where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business vision, Entrepreneurial Stress, leadership, make your business tronger, power of your anxiety, scaling a business

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Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
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Cynthia McClain-Hill, Past President, National Association of Women Business Owners
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Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
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Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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