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Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads

November 2, 2020 By Melinda Emerson Leave a Comment

Boost Your 2020 Holiday Season Sales with PPC and Social Media Ads Featured Image

With the holidays fast approaching, small businesses are looking to take advantage of the many ways they can boost their holiday sales. There are a number of holiday sales strategies to help improve sales. Today, let’s talk about how you can boost sales with PPC and Social Media Ads Understanding the Two Popular Types of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: holiday sales, holiday sales strategy, holiday season, PPC, social media advertising

The SmallBizChat Podcast: Helping Your Remote Team Perform Better with Jennifer Leake

October 29, 2020 By Melinda Emerson Leave a Comment

Helping Your Remote Team Perform Better with Jennifer Leake 1200 x 1200

  Jennifer Leake is an HR expert that specializes in effective recruitment and retention of employees. She is the CEO of Assessment Pros, a company that guides business leaders to find and keep the right people. Jennifer is the creator of the GET ENGAGED People System, a blueprint that helps business owners with who and […]

Filed Under: The SmallBizChat Podcast Tagged With: managing employees, managing remote team, remote employees, remote team, virtual meeting, working from home, working remotely

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

9 Hacks to Sell More with Social Media Advertising

October 26, 2020 By Melinda Emerson Leave a Comment

9 Hacks to Sell More with Social Media Advertising Open Graph

Once upon a time, social media was used only for connecting with friends and family. But these days, social media has become a real game-changer. If you are looking to boost sales in your business, whether B2C or B2B, these 9 hacks will help you sell more with social media advertising. Social media marketing is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Facebook ads, Facebook Advertising campaign, Instagram ads, Youtube ad format, YouTube marketing

The SmallBizChat Podcast: From Management Mess to Leadership Success with Scott J. Miller

October 22, 2020 By Melinda Emerson Leave a Comment

From Management Mess to Leadership Success with Scott J Miller 1200 x 1200 Featured Image

Scott Miller is a leadership expert and host of one of the world’s biggest and fastest-growing podcasts devoted to leadership, FranklinCovey On Leadership. He started his professional career in the real estate development division of the Walt Disney Company and received a B.A. in Organizational Communication from Rollins College in 1996. Scott joined Covey Leadership […]

Filed Under: The SmallBizChat Podcast Tagged With: courage, courageous leader, leadership approach, leadership style, leadership success, manage your business, resilient

October 2020 #SmallBizChat: Building Wealth Through CryptoCurrency

October 22, 2020 By Melinda Emerson Leave a Comment

October 2020 #SmallBizChat: Building Wealth Through CryptoCurrency Open Graph

#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: bitcoin, blockchain technology, build a new strategy, cryptocurrency, entrepreneurship, small business owners

How to Look Great on Your Next Zoom Presentation

October 20, 2020 By Melinda Emerson Leave a Comment

How to Look Great on Your Next Zoom Presentation OPEN GRAPH

SPONSORED POST The day of a big presentation has always been stressful, and this new 2020 world we’re navigating has only added to our collective anxiety. Suddenly, your living room is taking center stage, and it seems like you have to be some sort of tech genius to make sure your coworkers or audience can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: dedicated workspace, proper office equipment, virtual presentation, virtual presentation-prep checklist, working from home

Sell More Products Online Using These 3 Online Selling Platforms

October 19, 2020 By Melinda Emerson Leave a Comment

Sell More Products Online Using These 3 Online Selling Platforms Featured Image

Due to coronavirus, we are seeing more and more people taking to selling online to boost their income. We’ve already shared 6 strategies to help you increase online sales. Now we want to talk about how to increase sales of your products beyond your website. Here are three online selling platforms you should be using […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: eCommerce store owner, etsy business, online selling, online selling platforms, selling on amazon, selling on ebay

The SmallBizChat Podcast: Helping Your Employees Be Safe and Stay Motivated During COVID-19 with Lori M. Ruffin

October 15, 2020 By Melinda Emerson Leave a Comment

Helping Your Employees Be Safe and Stay Motivated During COVID-19 with Lori M. Ruffin 1200 x 1200

Lori Ruffin is an entrepreneur, speaker, and founder of the COO Team, formerly known as Stream Strategic Planning Co. With extensive experience in the international and national non-profit world’s inner workings, Lori joins her clients on their journey to expand their business and create the systems they need to grow their organization. She is passionate […]

Filed Under: The SmallBizChat Podcast Tagged With: manage a remote worker, motivation, remote team, small business team, Team, work from home, working remotely

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

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Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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