Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]
How to Qualify for PPP Loan Forgiveness
If you were one of the fortunate small businesses that we’re able to secure a Paycheck Protection Program loan (PPP loan), I know you want to make sure that you don’t need to pay it back. I’ve been doing some digging on this, and I hope this post will provide guidance and a better understanding […]
The SmallBizChat Podcast: Exporting Like an Expert with Laurel Delaney
Laurel Delaney is a reputed global small business, exporting, and marketing expert with over 25 years of experience. Laurel is the founder and President of management consulting company GlobeTrade, a company dedicated to elevating international entrepreneurship, and also leads a non-profit organization called Women Entrepreneurs Grow Global. Laurel is the best-selling author of works including […]
11 Ecommerce Marketing Tips to Recession Proof your Business
We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business is key. For […]
11 Bible Verses for Uncertain Times
The global pandemic has caused the world to shut down and has been especially hard on small businesses. But there is always a silver lining in every dark cloud. Pain always leaves a gift. Today I want to share some bible verses for uncertain times that may help you see the gifts you have been […]
The SmallBizChat Podcast: How to Dominate the Market with Lethia Owens
Lethia Owens is the best-selling author of Your Brand Influence: The Art and Science of Building an Influential Personal Brand and one of the top brand gurus in the world. She is a CEO in the technology sector, has launched multiple startups, and is the founder of Game Changers International. Additionally, Lethia is a professional […]
6 Tips For Time Management At A Startup
In contrast to the popular saying – Time is money, time is a lot more valuable than money; it is life itself. One of the major challenges business owners, especially startups, face is how to efficiently utilize their time to maximize productivity and move to the next level. When you are trying to build an […]
Do You Need to Reinvent Your Business in These Uncertain Times?
If your business was on shaky ground before COVID-19, you are probably sitting back trying to figure out if your business is worth trying to save or if you need to blow it up and reinvent. No matter what decision you make, you will need a framework to evaluate what you even have, so you […]
May 2020 #SmallBizChat: How to go from Management Mess to Leadership Success, How to Keep Your Remote Workers From Failing & How to go from Side Hustler to Full-Time Business Owner
#Smallbizchat LIVE is a monthly video chat where small business owners can get answers to their questions. The focus of #Smallbizchat LIVE is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook Page, […]
The SmallBizChat Podcast: Know Your Numbers, Scale Your Business with Nina Kaufman
Nina Kaufman is an award-winning business attorney, strategist, and the founder of The Legal Edge LLC/Business Exponential and Kaufman Law PLLC. A legal expert and Forbes-recognized influencer in the field of entrepreneurship, Nina’s expertise has appeared on news channels including MSNBC and FOX, as well as in publications including the Huffington Post, the Wall Street […]
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