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December 2019 #SmallBizChat: How to Improve Your Customer Experience in 2020, How to Start an Affiliate Marketing Program, And Tax Planning Moves Before 2020

December 19, 2019 By Melinda Emerson Leave a Comment

December 2019 #SmallBizChat Featured Image

Once a month as SmallBizLady, I conduct interviews with experts on #SmallBizChat LIVE. The show takes place on the 4th Wednesday of every month from 8-9 pm ET and is streamed live on my Facebook fan page, my YouTube channel, and Twitter page.  This is excerpted from my recent December 2019 #SmallBizChat LIVE interview with […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: Affiliate marketing, Customer Excellence at Disney, customer experience, SWOT analysis, tax deductions, tax planning, taxable income

15 Mistakes Not To Make In Your Digital Marketing Approach

December 17, 2019 By Melinda Emerson 2 Comments

15 Mistakes Not To Make In Your Digital Marketing Approach Featured Image

Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: analytics, brand voice, digital marketing, digital marketing mistakes, digital marketing strategy, marketing, social media post

15 Ways to Engage an Influencer Brand

December 16, 2019 By Melinda Emerson Leave a Comment

15 Ways to Engage an Influencer Brand Open graph

Do you want to connect with influencers in your industry? Most small businesses do because a positive mention can make or break a new product launch. There are all kinds of influencers. And there are different influencers for different platforms. For example, I have a huge following on my blog and on Twitter and LinkedIn. […]

Filed Under: 15 Things Series, Branding & Marketing Tagged With: bloggers, guest post, influencer marketing, influencers, Millennial influencers, relationship marketing, social media influencers

6 Tech Resolutions Small Businesses Should Make in 2020 and How to Keep Them

December 12, 2019 By Melinda Emerson Leave a Comment

Burton Kelso @burtonkelso is an entrepreneur, TV tech segment contributor, and the Chief Tech Expert at Integral. They are a computer service company that offers on-site and remote tech support for every device that is used in homes and businesses. His vision is to remove the frustrations and complexity of computers and technology and open […]

Filed Under: SmallBizChat, Technology Tagged With: cyber security, data loss, data protection, data recovery, resolutions for the new year, tech resolutions, technology

Starting a Podcast on a Budget: Everything You Need to Know

December 10, 2019 By Melinda Emerson Leave a Comment

Starting a Podcast on a Budget: Everything You Need to Know featured Image

You’ve decided to start a podcast, but you’re not quite sure what all you’re going to need to create a truly successful show. Of course, a great podcast always starts with a great idea, so spend a lot of time determining how the show will be laid out, who the hosts are and what types […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business podcasts, create your own podcast, getting started with podcast, how to create a podcast, podcast, podcast on a budget, podcasting for small business

The SmallBizChat Podcast: How to Be A Boss – Ep. 007

December 9, 2019 By Melinda Emerson Leave a Comment

How To Be A Boss Featured Image 1200 x 1200

What does it really take to be your own boss and start a small business? Many new entrepreneurs start their ventures with the impression that starting a business is easy. Social media has drastically glamorized the concept of entrepreneurship, but what many people do not realize is that what you see on social media is […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

How to Have a Healthy Lifestyle While Running a Small Business

December 5, 2019 By Melinda Emerson Leave a Comment

How to Have a Healthy Lifestyle While Running a Small Business Featured Image

Ranique McFarlane @Iamranique is an online health and fitness coach. He helps lady bosses feel comfortable in your body, have more energy, and build confidence outside of work. He helps his clients have better eating habits, even with no time. His strategies help women with being successful in business and feeling secure with their body image. For […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: eating habits, health goals, healthy lifestyle, healthy snacks, self-care, small business owners, wellness

10 Web Tools for End-to-End Proposal Management

December 3, 2019 By Melinda Emerson Leave a Comment

10 Web Tools for End-to-End Proposal Management OG Image

You likely spend hours upon hours crafting proposals for your sales prospects- emailing different departments for assets, locating images, outlining project scope, creating timelines, and estimates while defining strategic recommendations.  Then you send it off to the prospective client and move onto the next like you’re Jay Z. If you find yourself thinking, “there’s got […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: contracts, project management, proposal software, proposals, RFP, solopreneur tools, Technology tools

20 Things To Do in Your Small Business Before 2020

December 2, 2019 By Melinda Emerson Leave a Comment

It’s December, and the holidays are upon us. Before you start checking out early to get your shopping done and spend quality time with family, it’s time to get your business in order. Let’s set things up in your business for 2020. Start the new year organized with a plan that will set you up […]

Filed Under: Grow Your Business, Your Small Business Tagged With: 2020 budget, business for 2020, game plan, new year planning, prepare for the new year, sales goals, small business goals for 2020

7 Chatbot Marketing Tactics You Can Use as a Small Business Owner

November 26, 2019 By Melinda Emerson Leave a Comment

7 Chatbot Marketing Tactics You Can Use as a Small Business Owner Featured Image

 Having a small business is a lot of work, and it can be expensive. But there are ways to make it easier! Using chatbots can help your small business save time and money so you can focus on growth. Keep reading for my list of 7 small business chatbot marketing tactics that you can use […]

Filed Under: Branding & Marketing, Customer Service Tagged With: bots, chatbot, chatbot marketing, customer services, generate leads, small business marketing, small business marketing tips

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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