We all want to become someone that inspires and is worthy of a tight-knit, supportive franchise team. But how is it done? What approaches can you take to ensure your staff are happy and always striving for the best? Here are five useful tips for creating a positive franchise environment that gets the most from […]
How to Find a Great Outsourcing Partner for Your Small Business
Keri just got some great news. She won a new contract as the caterer for one of the largest law firms in her state. So, why is Keri stuck in her office doing payroll on a Friday night instead of out celebrating? She doesn’t have anyone else who can do it. You’re probably thinking, why […]
How to Succeed in Business Without Experience
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Rachel Stewart @UnqualifiedTool Rachel started as an unqualified office manager, but over the last decade became the general manager of a […]
6 Creative Ways to Increase Customer Engagement
Regardless of the industry, it’s been widely touted that customer acquisition costs are always higher than customer retention costs. What I’m trying to say is that holding on to your existing customers isn’t just easier, it’s also more economical. Sounds like a good business idea to work on improving customer engagement and loyalty, doesn’t it? […]
New Google Tools to Grow Your Small Business
It is harder that ever to promote your business online. No longer is a website that looks good on a mobile device enough—you must also consider investing in video content, SEO and online ads to make sure you get found by your target customer online. As small business owners, we have challenges everyday including cash […]
5 Preparation Strategies for First-Time Managers
Congratulations! You’ve just secured your first manager role. You’re no longer responsible for just your own performance, but for the performance of an entire team as well. It’s heady stuff and a little intimidating. That’s good — it helps you grow as a professional and a person. You’ll certainly learn as you go, executing new […]
How to Take Over the Family Business
Ann is a 43-year-old single mom from the east coast. Ann is a great photographer, but no one knows it because she spends most of her time helping to run her parents cleaning business. Recently, at Ann’s parent’s 40th wedding anniversary celebration, her dad made a huge announcement. In his most prideful voice, Ann’s dad said, […]
How to Protect the Intellectual Property in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about intellectual property and trademark with Andrea Evans @evansiplaw. Andrea is the owner of the IP law firm, The Law Firm of […]
5 Small Business PR Tips for Dealing with the Media
We all know there’s nothing more damaging to a brand or company than a PR disaster. While PR mishaps can vary in damage done, being prepared to handle the media can help to prevent or mitigate potentially detrimental exposure. If your company has already committed a PR faux pas, the good news is that it’s […]
12 Things to Do Before Starting a Business
Are you finally ready to strike out on your own with your very own small business? Owning a small business is never a get rich quick scheme. If you want to be successful; it will cost you. It will cost you money, sleep, relationships, and you will be pushed in ways you never thought possible. […]
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