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ENDING SMALL BUSINESS FAILURE

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You are here: Home / Archives for Starting A Small Business

9 Reasons Why Boomer Businesses Fail

June 13, 2011 By Melinda Emerson 3 Comments

I know a woman (let’s call her Sarah) who was a vice president at a major Fortune 500 company. She was a sassy 48-year-old single MBA who was very successful climbing the corporate ladder. She worked in marketing, managing a brand at her company and making a handsome six-figure income. Then one day she decided […]

Filed Under: Ask Smallbizlady, Business Inspiration, Customer Service, Featured Post, Grow Your Business, How to Start, My Recommendations, Starting A Small Business Tagged With: become your own boss, business planning, coachable, Customer Service, customers, energy, entrepreneur, fiscal discipline, lifestyle, marketing, melinda emerson, networking, niche, online brand, relationship management, saving money, small business, SmallBizChat, smallbizlady, target market

How to Interview For Your First Employee

September 7, 2011 By Melinda Emerson 4 Comments

Choosing the right person to do the job can be a challenge. It all comes down to your interview process. Once you have reviewed the resumes, its’ time to get in touch with your prospects. You should interview at least 5 people for every available position. A great candidate will have a strong match between […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: Hiring, how to hire, Interview For Your First Employee, interviewing, melinda emerson, process, small business, Your First Employee

5 Things Wrong With Your Business Plan

November 7, 2011 By Melinda Emerson 7 Comments

If you’ve taken the time to develop a business plan for your start-up business, you are on the right track. You have a roadmap that will help you with decision-making in your new enterprise. Take the time to be sure your business plan doesn’t contain any of the following shortcomings that will prevent your business […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Starting A Small Business Tagged With: business plan, business plan mistakes, know your numbers, melinda emerson, plan for growth, research your competitors, research your market, up-to-date business plan

How to Find a Manufacturer for Your Small Business Product?

December 12, 2011 By Melinda Emerson 2 Comments

I have been talking to quite a few small business inventors lastly, and the most common question that keeps coming up is how to find a manufacturer for your small business product. Most of the business owners in my network use foreign manufacturers, so that is where my advice is centered. Here are some tips […]

Filed Under: How to Start, Starting A Small Business Tagged With: factory, finding a manufacturer, foreign manufacturer, melinda emerson, product manufacturing, quality control policies, smallbizlady

In Just 365 Days You Can Become Your Own Boss

January 9, 2012 By Melinda Emerson 7 Comments

If you have always wanted to become your own boss, now is a great time. I realize that you are probably saying to yourself a year, Really? But trust me, 12 months is a reasonable and realistic timeframe to make your transition from employee to entrepreneur. You will want to take the time to plan […]

Filed Under: How to Start, Starting A Small Business Tagged With: become your own boss, business plan, Emerson planning system, examine your personal finances, Life Plan, Marketing Plan, melinda emerson, smallbizlady

Five Reasons Your Company Should Have a Platform

March 13, 2012 By Melinda Emerson 3 Comments

These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in  The Age of the Platform, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks […]

Filed Under: Guest Articles, Social Media, Starting A Small Business Tagged With: Age of the Platform, Amazon, Apple, Brand Awareness, facebook, Google, innovation, Phil Simon, small business tips

How Do I Get New Customers Part 1

April 2, 2012 By Melinda Emerson 6 Comments

So often I am asked about how to get new customers that I decided to develop a two part series on the topic.   No customers, no business. A simple and obvious fact, which leads new business owners to ask the question “How do I get customers to see and buy from my business?” The […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: attracting new customers, customers, entrepreneur, melinda emerson, online presence, small business, target customer

How to Get New Customers Part II

April 3, 2012 By Melinda Emerson 7 Comments

There are numerous ways of getting new customers but not all methods are applicable to all businesses. I also need to remind you that getting repeat business from your existing customers is far easier than attracting new customers, but it is important to have a strategy for getting new customers in the door. In Part […]

Filed Under: Branding & Marketing, Grow Your Business, Melinda Emerson @SmallBizLady, Starting A Small Business Tagged With: build a prospect list, create value, incentives, melinda emerson, PR, small business, social media, Start advertising

How to Get Paid What You Are Worth

May 17, 2012 By Melinda Emerson 4 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Alfred Edmond @AlfredEdmondJr is SVP/Editor-at-large of Black Enterprise. He is a content leader, brand representative and expert resource for all media platforms under […]

Filed Under: Cash Flow & Finance, SmallBizChat, Starting A Small Business Tagged With: Black Enterprise, money, pricing, SmallBizChat

Pros and Cons of Running a Small Business with Your Spouse

May 29, 2012 By Melinda Emerson 4 Comments

What can be better than having your most trusted ally working with you while you are trying to navigate the challenging route to small business ownership? You can rely on him / her to face whatever challenge comes along the way. Your spouse also understands your strengths and weaknesses better than anyone else and can […]

Filed Under: Guest Articles, Melinda Emerson @SmallBizLady, Starting A Small Business, Your Small Business Tagged With: couples in business, Harry Vaishnav, small business info, working with spouse

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Eighty percent of marketers say influencer marketing is effective, and 89 percent say it works just as well (if not better) than other marketing channels. Seventy-one percent of marketers say the quality of customers and traffic from influencer marketing is better than other sources. This post is part one of a two-part series on how […]

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