Are you looking to start your own business? In order to properly adjust your communication strategy, you would need to define your target demographic. By knowing who you are talking to, you can better adjust your website, how you address your current and potential customers, and other elements, including the visual identity of your business. […]
11 Ecommerce Marketing Tips to Recession Proof your Business
We’re all going through challenging times. Covid-19 has flipped everything upside down. What was once considered a convenience (ordering online) is now an essential infrastructure. As an eCommerce store owner, you may have actually seen a spike in your sales. But as we slog through an inevitable economic downturn, recession proofing your business is key. For […]
5 Reasons Why Video Is An Essential Tool for Content Marketing
The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]
How to Use Customer Marketing Appropriately to Massively Enhance Retention
Every business needs to retain its customers. Customer retention is vital in the changing landscape of the business environment. A research study conducted by Bain & Company shows how profits can be increased up to 95 percent if the customer retention rates increase by 5 percent. Customer retention becomes more important since it costs seven […]
Small Business Guide to Selling on Amazon
Whether you’re a small business owner or a reseller looking to expand your online business, Amazon is a great place to start. In this guide, you’ll learn how to start selling on amazon, how to become a prime seller, and how to boost sales with adverts. Why Should Small Businesses Sell on Amazon There are […]
How Small Businesses Can Successfully Use YouTube Ads to Boost Sales
If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]
3 Steps to Successful Customer Experience for Your Small Business
This year has caused many paradigm shifts in the world of business. Companies have struggled to keep up with a rapidly changing marketplace, and none more so than small businesses. Business owners have had to rapidly adapt their business models to an eCommerce-dependent consumer base, and with a limited budget, small businesses are more vulnerable […]
How Small Businesses Can Sell More Using Facebook and Instagram Ads
When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]
TikTok vs. Snapchat: Which One Is Better for Marketing? [Infographic]
![TikTok vs. Snapchat_ which one is better for marketing_ [Infographic] Open Graph](https://smallbizlady.wpenginepowered.com/wp-content/uploads/2020/11/TikTok-vs.-Snapchat_-which-one-is-better-for-marketing_-Infographic-OG-300x158.jpg)
Social media marketing is currently an easy and cost-effective means of reaching out to new customers and increasing your sales. It’s particularly important when you’re facing a global crisis such as the COVID-19 pandemic. In other words, the less physical presence you need, the better. Social media marketing allows you to reach out to countless […]
How Small Businesses Can Successfully Use Google Ads to Sell More
If you are a small business looking to generate leads, boost sales, and drive visitors to your sites or stores, Google Ads is an investment you’ll want to consider. Google accounts for 36.3% of total ad spend in the US which is higher than Facebook (only 19.3%). And as you can see from the graph, […]
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