Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]
How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business
Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]
How to Send an Effective Email to Anyone
In this age of texting, tweeting, abbreviations, and excessive use of emojis, writing an effective email has become a bit of a lost art. As someone who gets hundreds of emails a day, I see so many poorly written pitches and email requests that I felt compelled to write this post as a public service […]
How to Convert Clients by Focusing on Abandoned Carts
On average, only three out of ten shopping carts make it through the full sales process. That leaves a whopping 70% of business sitting in limbo as abandoned carts. We see it as an unavoidable fact, but there’s a lot we can do to reclaim those clients. You’ll never convince every client to rethink their […]
3 Strategies to Boost Small Business Growth
Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]
5 Marketing Ideas to Drive Post-Pandemic Retail Sales
With pandemic updates still taking up quite a bit of the news machine’s time, sometimes it’s still hard to even imagine a world that’s different from the one COVID-19 has created today. But businesses and retailers will one day be moving to a new normal that is similar to that old normal we all crave. […]
5 Ways TikTok Can Help Your Small Business
TikTok has been around for quite a few years, and it has reached an unprecedented level of success and popularity. Based on publicly available data up to 25 January 2021, TikTok has 689 million monthly active users. But how can TikTok help your small business? Reactions, challenges, tutorials, lip-syncing videos, pet videos – you choose! […]
18 Things You Should Know Before Starting An Ecommerce Business
It’s exciting to start a new business online, but there are a few things that you need to know before diving in. You must identify a target customer, do market research, write a business plan, create a brand and develop descriptions of your products and services. It takes money, motivation, consistent effort, and technical know-how […]
Resiliency Planning for Small Business
Resiliency is defined as the ability of a system or organization to absorb stress, respond or recover functionality from a crisis or disrupted process and thrive in altered circumstances. The 2020 pandemic has taught us what it’s like to be slammed by an unimaginable crisis and has illuminated the insecurity of supply chains, healthcare, and […]
10 Email Marketing Best Practices to Improve Digital Marketing ROI
Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]
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