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You are here: Home / Archives for Branding & Marketing

How to Generate B2B Leads in 2020

April 28, 2020 By Melinda Emerson Leave a Comment

New leads are the lifeblood of your company. When you’re running a B2B company, each new lead could represent a huge amount of revenue. Because of the disproportionately large amount of work that usually goes into finding new B2B leads, lead generation is one of the most frustrating activities you can do! It’s time to […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: B2B lead generation ideas, B2B new leads, generate more leads, lead generation strategy, running a B2B company

8 Growth Hacks For Your Small Business You Can Try Today

April 14, 2020 By Melinda Emerson Leave a Comment

Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content media strategy, Email list-building growth-hacks, growth hacks, Retargeting Strategy, ultimate growth hack

3 Tools Your Small Business Needs to Have More Clients

April 7, 2020 By Melinda Emerson Leave a Comment

There’s no doubt that every company, either an enterprise or a solopreneur, is in constant need of clients. Clients drive your business, help you succeed, and grow the revenue. Thus, your aim is to grab as many clients as possible.  Yet, finding clients may be a stunning and time-consuming task. Firstly, you cannot find ready-made […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: a clean email list, email verifier, finding clients, generate leads, Saas platforms, sender reputation, sending emails right

How to Leverage Facebook Ads for Your Small Business

March 16, 2020 By Melinda Emerson Leave a Comment

It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with […]

Filed Under: Branding & Marketing, Social Media Tagged With: Facebook ads, Facebook Advertising campaign, Facebook users, leverage facebook ads, marketing your business

How to create lead magnets for your small business

August 14, 2018 By Melinda Emerson Leave a Comment

Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: create a lead magnet, generate leads, lead magnet

4 Ways to Ensure the Consistent Quality in Your Small Business

February 24, 2020 By Melinda Emerson Leave a Comment

High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue.  Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business processes, consistent quality, quality in business, small business, supply chain

Protecting Your Intellectual Property Is More Important than Ever

February 17, 2020 By Melinda Emerson Leave a Comment

When you see or hear the abbreviation “IP,” it stands for Intellectual Property.  IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes, and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: copyright, intellectual property, intellectual property law, patents, trademark

6 SEO Tips for Start-ups and Small Businesses

February 18, 2020 By Melinda Emerson Leave a Comment

You may not realize it, but there are actually several reasons why you will want to consider making use of SEO for your small business. By ensuring that you know exactly what you are doing, you can make the most out of your SEO endeavor, and this is something that any smaller business can benefit […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: search engine optimization, SEO, seo for small business, seo phrases, seo strategies

5 Things Online Entrepreneurs Must Learn to Stay Ahead of Competition

February 4, 2020 By Melinda Emerson Leave a Comment

COMPETITION - DIGITAL MARKETING STRATEGY

Often, we get asked by entrepreneur online business owners, “how do I beat the competition and steer ahead.” It’s a question that has remained the center of debate for many years. Businesses invest intensely to achieve their competitive edge but sometimes no matter how good their product is or how big of a name they […]

Filed Under: Branding & Marketing, Guest Articles, Starting A Small Business Tagged With: business competition, digital marketing strategy

How to Leverage Live Streaming to Grow Your Business

January 27, 2020 By Melinda Emerson Leave a Comment

Live streaming OG

Video is the #1 marketing tool for small businesses today, and live video is even more powerful. Live streaming has evolved to where you can be live on almost any platform. Social media platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, and Snapchat offer live streaming capabilities. According to Wikipedia, live streaming refers to online […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: facebook live video, how to use video for small business, live streaming, using video in a small business, video blogging

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How to Build a Lead Generation and Nurture Process That Converts

Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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