Small business owners have been using social media platforms to promote their businesses not only because they are free but because they are also super effective. The fact is social media is constantly evolving. I’m not just pertaining to the ever-changing algorithms but to the features being added regularly. And as social media sites add […]
Developing the Optimal Sales Mindset
In order to be effective at selling anything, you need to know what you are selling, have a focused target, and a heart for your customer. But what really separates the best salespeople from the pack? Their sales mindset. They are motivated to sell. They fundamentally identify with the product or service they are selling, […]
5 of the Best eCommerce Marketing Strategies to Explode Your Sales
eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]
5 Ways Customer Personas Help Increase Sales
Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]
3 Low-Budget DIY SEO Tools for Small Businesses to Use in 2020
Small businesses have a lot on their plate to maintain and strengthen their position in the market, build a strong brand image, customer loyalty, increase sales, and survive the cut-throat competition. Hence, having a strong brand presence on various online platforms to boost sales and maximize profits is crucial for SMEs to survive. In this […]
5 Ways Small Businesses Can Use LinkedIn to Boost Their Marketing
Marketing is essential to your business, not failing. But marketing tactics don’t always work. You can let those PPC ad dollars add up and spend on great content — but what about organic efforts through LinkedIn? I want to share five ways you can leverage LinkedIn to make your marketing efforts more effective. And, in […]
How to Have a Digital Marketing Strategy in Uncertain Times
Last week, I had a great opportunity to share my latest webinar, Creating a Digital Marketing Strategy in these Uncertain Times as part of the Verizon Small Business Webinar Series. I was so inundated with questions at the end of my talk that I promised to answer the remaining questions this week on my blog. […]
15 Ways to Create Highly Effective Landing Pages
In the current pandemic all of us need to develop new ways to sell online. The best way to highlight your services or products online is with landing pages. We’ve all clicked through an interesting ad on Facebook looking for more information only to find yourself on a lame landing page that you abandoned it […]
How to Generate B2B Leads in 2020
New leads are the lifeblood of your company. When you’re running a B2B company, each new lead could represent a huge amount of revenue. Because of the disproportionately large amount of work that usually goes into finding new B2B leads, lead generation is one of the most frustrating activities you can do! It’s time to […]
8 Growth Hacks For Your Small Business You Can Try Today
Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]
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