According to Statista, 2.82 billion people are active social media users and we will have around 3.1 billion social media users by 2021. That’s a third of the world’s population. Over the past decade, social media has turned into a gold mine for brands. If used aptly and judiciously, brands strike gold. There have been […]
Things I Learned Attending Marketing School
I have been a fan of MarketingProfs for as long as I’ve been the SmallBizLady. Last week, they finally brought their Annual B2B Forum close enough to Philadelphia for me to pop in and check it out. There was so much valuable content I felt like I went to marketing school. Now, I must admit, […]
3 Ways to Boost Your Small Business Marketing Using Psychology
Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]
How to Build a Brand on Amazon
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Andrew Morgans, @MarknologyE. Andrew is a thought leader in the Amazon Branding space. He is the founder of Marknology™, a Kanas […]
The 5 Top Advantages of Brand Marketing
Google. McDonald’s. Visa. Nike. When you hear the names of these companies, a picture automatically forms in your mind. Why? It’s simple. They are killing the brand marketing game. Although your company might not be a billion-dollar empire like those mentioned above, it doesn’t mean you can’t take advantage of brand marketing. If you are […]
20 Best Places to Pitch a Guest Blog Post
If you are using content marketing, blogging, and SEO, to grow your small business brand, guest blogging is an effective way to go about it. Guest blogging is when you write a blog post for someone else’s website. To properly pitch a guest blog post, the key is to understand the purpose of the blog/website […]
Getting Better Results from Your Business Blog in 2019
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]
How to Present Your Business Proposal to Win Clients
Proposing your business plan in front of the clients is the culmination of a very long sales process. The chances are that you spent a great deal of time preparing your pitch…but the thought of presenting it might horrify you because you are afraid you won’t keep your audience hooked. This article will surely help […]
Christmas is Coming: Will Your Business Be Ready for Holiday Sales?
The holidays are just around the corner, and with more tariffs on Chinese imported good set to kick in on Dec 15th, people will shop early this year. Are you ready for holiday sales? It’s time to plan now for the biggest shopping season of the year. The sales will be rolling by Halloween, so […]
5 Conversion Rate Optimization Trends You Need to Follow
Conversion Rate Optimization. As a business, it’s vital that you consider this essential process when you’re analyzing your operations and planning how to grow, improve, and enhance yourself now and in the future. The key here, as the title suggests, is to optimize your conversion rates in order to maximize the number of people who […]
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