Carol has had a hard second year in business. She hired a so-called social media expert who promised her that she would boost her sales on Facebook. After six months and $7,000, Carol hadn’t got one customer from Facebook ads. When Carol found out about the strategy outlined in my new eBook, “How to Make […]
How to Build a Brand Strategy for Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Orsolya Herbein, @HerbeinOrsolya, who shared tips for how to build a brand strategy for your small business. Orsolya is co-founder and […]
How to Use Video to Rehumanize Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How […]
How to Protect the Intellectual Property in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview about intellectual property and trademark with Andrea Evans @evansiplaw. Andrea is the owner of the IP law firm, The Law Firm of […]
Who’s on #Smallbizchat June 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
5 Small Business PR Tips for Dealing with the Media
We all know there’s nothing more damaging to a brand or company than a PR disaster. While PR mishaps can vary in damage done, being prepared to handle the media can help to prevent or mitigate potentially detrimental exposure. If your company has already committed a PR faux pas, the good news is that it’s […]
What is an Alexa Flash Briefing and Why Do Small Business Owners Need to Know About Them?
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jen Lehner, @jenrgy. Jen is a digital marketing strategist specializing in helping business owners create an effective marketing strategy using social media and […]
#Smallbizchat is LIVE on Facebook May 8th for #SmallBusinessWeek
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
Who’s on #Smallbizchat April 2019
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]
Small Business Sales and Marketing Secrets from the Pros
This week on #Smallbizchat LIVE, our show featured three guests: Online Marketing Secrets with Neil Patel @neilpatel, How to Use a Book to Promote Your Business with Stephanie Chandler, @Steph__Chandler, and How to Drive Retail Sales with Romina Brown, @ssiconsults. I pulled three of the best questions from each of them to share with you. […]
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