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You are here: Home / Archives for Branding & Marketing

Be SEEN in 2019: Social Media, Personal Branding & Making Money at Tradeshows & Live Events

February 21, 2019 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE, our show featured three guests: Designing a Powerful Social Media Plan for 2019 with Alex Romanovich, @alexromanovich, How to Make Money with Tradeshows & Live Events with Dianna Geairn, @iSalesGirl, and How to Grow Sales and  Your Business By Being a Celebrity CEO with Ramon Ray, @RamonRay. I pulled three […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: attract the millennial customer, Attracting Millenials, influencer marketing, live events, personal branding, social media, tradeshows

Who’s on #Smallbizchat February 2019

January 31, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: Facebook ads, leadership, millenials, Productivity, SmallBizChat, smallbizlady, social connection, social media plan, speaking business, Time management

5 Ways to Improve Your Visibility on Search Engines in 2019

February 21, 2019 By Melinda Emerson Leave a Comment

visibility on search engines

Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide solutions to their problems. How would you rate your visibility on search engines? Does your business appear for the right search terms? If it doesn’t, you’ve been losing many potential […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles, Technology Tagged With: search engine optimization, SEO, visibility on search engines

SmallBizLady’s 5 P’s of Marketing for Your Small Business

February 25, 2019 By Melinda Emerson Leave a Comment

5 P’s of Marketing

If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: 5 P’s of Marketing, effective marketing, improve your marketing, marketing, marketing strategy, small business marketing, small business marketing tips

How to Generate Business Leads on Autopilot With Cold Emails

February 12, 2019 By Melinda Emerson Leave a Comment

cold email

Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles Tagged With: build leads, cold email, create a lead magnet, digital marketing, email marketing, internet marketing

Who’s on #Smallbizchat January 2019

January 2, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: @blakesnow, @fitzspeak, @Hyken, @sanespaces, @startup_station, @WDSPRMaven, business funding, disrupt competition, Facebook ads, industry disruptor, leadership, Productivity, SmallBizChat, smallbizlady, social connection, social media plan, Time management

4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)

January 8, 2019 By Melinda Emerson Leave a Comment

gain control of your email inbox

Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Fix Your Business, Grow Your Business, How to Start, Technology Tagged With: CRM, email, inbox management, mixmax, Productivity

Top 12 Podcasts for Small Business Owners

December 20, 2018 By Melinda Emerson Leave a Comment

12 Podcasts for Small Business Owners

Listening to podcasts is a great way to learn something when you are on the go. I’m a big fan of going for a long walk or drive and checking out a new episode from some of my favorite business experts. If you are trying to pick up some new skills, or develop a new […]

Filed Under: 12 Things, Branding & Marketing, Featured Post, Grow Your Business, How to Start, My Recommendations, Your Small Business

Who’s on #Smallbizchat December 2018

November 30, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: @coachchristyr, @LisaCCopeland, @lvanderkam, @RobertoTeaches, @TheMrBlueprint, brand ambassadors, develop employees, free time, leadership, leverage sponsorships, SmallBizChat, smallbizlady, social media plan, Time management

Ask Smallbizlady: What Departments Have Corporate Sponsorship Budgets?

December 17, 2018 By Melinda Emerson Leave a Comment

corporate sponsorship

Corporate sponsorship is a mutual business proposition that offers something in exchange for financial support from a corporation. Sponsorship is very lucrative if you are a small business with something of value to offer. So how can your small business tap into this market? If you want to can get corporate sponsorship from a Fortune 500 company, […]

Filed Under: Ask Smallbizlady, Branding & Marketing, Featured Post, Your Small Business

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Latest #SmallBizChat

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In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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