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You are here: Home / Archives for Branding & Marketing

3 Reasons You Should Be Selling on Facebook

March 25, 2019 By Melinda Emerson Leave a Comment

Why should you be selling your products through Facebook? Well, you’re on Facebook. Your kids, your significant other and even your parents are on Facebook. The same goes for your friends, including the one that tracked you down from grade school. Your work connections are there, and so are…your customers! Yes, there are 2.27 billion […]

Filed Under: Branding & Marketing, Social Media Tagged With: Selling on Facebook

Who’s on #Smallbizchat March 2019

March 12, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: building a lifestyle business, business finance, business numbers, protecting your small business, sales techniques, selling unique items, small business fraud, SmallBizChat, smallbizlady, social media, social media platforms

How to Identify Which Social Media Networks Are Right for Your Business

March 7, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Adrienne Brown, @adriennejmedia. Adrienne is the Chief Digital Strategist of Adrienne J Media, a Digital Marketing agency located in Atlanta, […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: social media, social media networks, Social Media Strategy, social media tips, social network

Be SEEN in 2019: Social Media, Personal Branding & Making Money at Tradeshows & Live Events

February 21, 2019 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE, our show featured three guests: Designing a Powerful Social Media Plan for 2019 with Alex Romanovich, @alexromanovich, How to Make Money with Tradeshows & Live Events with Dianna Geairn, @iSalesGirl, and How to Grow Sales and  Your Business By Being a Celebrity CEO with Ramon Ray, @RamonRay. I pulled three […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: attract the millennial customer, Attracting Millenials, influencer marketing, live events, personal branding, social media, tradeshows

Who’s on #Smallbizchat February 2019

January 31, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: Facebook ads, leadership, millenials, Productivity, SmallBizChat, smallbizlady, social connection, social media plan, speaking business, Time management

5 Ways to Improve Your Visibility on Search Engines in 2019

February 21, 2019 By Melinda Emerson Leave a Comment

visibility on search engines

Whatever business you’re doing today, a considerable number of your potential customers use search engines. They use them to find the right businesses to provide solutions to their problems. How would you rate your visibility on search engines? Does your business appear for the right search terms? If it doesn’t, you’ve been losing many potential […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles, Technology Tagged With: search engine optimization, SEO, visibility on search engines

SmallBizLady’s 5 P’s of Marketing for Your Small Business

February 25, 2019 By Melinda Emerson Leave a Comment

5 P’s of Marketing

If you are spending money on marketing, and your sales are sagging – you need to evaluate your marketing strategy. Too often people fail with marketing because they focus on tactics without stopping to consider strategy. Think of your marketing like a funnel: start with the big picture goal and then work on lead generation […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: 5 P’s of Marketing, effective marketing, improve your marketing, marketing, marketing strategy, small business marketing, small business marketing tips

How to Generate Business Leads on Autopilot With Cold Emails

February 12, 2019 By Melinda Emerson Leave a Comment

cold email

Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles Tagged With: build leads, cold email, create a lead magnet, digital marketing, email marketing, internet marketing

Who’s on #Smallbizchat January 2019

January 2, 2019 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Grow Your Business, Leadership, Q & A Interview, SmallBizChat, Social Media, Solopreneurs, Teams Tagged With: @blakesnow, @fitzspeak, @Hyken, @sanespaces, @startup_station, @WDSPRMaven, business funding, disrupt competition, Facebook ads, industry disruptor, leadership, Productivity, SmallBizChat, smallbizlady, social connection, social media plan, Time management

4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)

January 8, 2019 By Melinda Emerson Leave a Comment

gain control of your email inbox

Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Fix Your Business, Grow Your Business, How to Start, Technology Tagged With: CRM, email, inbox management, mixmax, Productivity

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In this episode, Melinda Emerson engages in an insightful conversation with guests, Jared Kallen and Trae Bodge, sharing their favorite podcasts and indispensable business apps, providing listeners with fresh resources for their entrepreneurial journey. The episode continues with a look at favorite old school marketing tips and impactful business books, offering a blend of classic […]

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