Branding & Marketing Archives » Page 21 of 50

How to Write a Powerful Press Release to Grow Your Business

July 24, 2018 By Melinda Emerson Leave a Comment

Guest Article A press or media release is a one-page written statement that a company sends to news outlets and bloggers to attract media attention. Often you can include video clips and photos with the release as well. Your press release is something that not only promotes your business but should excite the reader to […]

Why Nobody Reads Your Small Business Blog?

July 5, 2018 By Melinda Emerson Leave a Comment

Guest Article Business owners and bloggers often ask me for advice about how to grow the readership of their blog. When I mention I’m a writer and content marketing strategist, the interrogation begins. Why doesn’t anyone come to my blog? Why doesn’t anyone share my content? I’m a good writer, right? I’ve written countless blog […]

How to Create a Conversion Funnel

June 25, 2018 By Melinda Emerson Leave a Comment

If you use social media marketing to promote your business the goal is to drive traffic to your business website. But what happens when they prospect lands on your site? If you sell products on your website, how you treat a lead that arrives on your site is of the utmost importance. Without proper nurturing, […]

How to Get Started with a Podcast

June 18, 2018 By Melinda Emerson Leave a Comment

If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]

How to Avoid a Brand Disaster

June 14, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer. She is the author of […]

What is the Best Way to Get Your Product Into Whole Foods?

May 28, 2018 By Melinda Emerson Leave a Comment

Whole Foods is perceived as the “Holy Grail” in the natural foods business. But the chain had exceptional high quality standards for suppliers of organic and natural food products and a very picky and affluent customers base. Being in Whole Foods Is the big time, but can slow growth, even if your brand and products […]

How to Boost Your Multilevel Marketing Business

May 21, 2018 By Melinda Emerson Leave a Comment

Joining a multilevel marketing (MLM) business, is often people’s first foray into business ownership. But you need to understand a few things to really leverage this opportunity. It’s a 100 billion dollar industry, which means there is real money from to be made by doing them, but it is a business model that has a […]

News Flash: Email Marketing Still Provides the Highest ROI

May 22, 2018 By Melinda Emerson Leave a Comment

Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]