Branding & Marketing Archives » Page 21 of 51

How to Look Great on Facebook Live Video

August 27, 2018 By Melinda Emerson Leave a Comment

Everyone is doing live video these days. I understand that people want to be authentic and share organic moments of brilliance from anywhere, but unless you want to look like some reporter on 60 Minutes is trying to conceal your identity, I suggest that you set up a professional mini studio, with audio and lighting you […]

Blogging for Business Part II – How to Promote Your Business Blog

August 13, 2018 By Melinda Emerson Leave a Comment

When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]

Blogging for Business Part I – How to Develop a Content Strategy

August 6, 2018 By Melinda Emerson Leave a Comment

I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]

How to Turn Your Business Venture into an Admired Brand

August 2, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Fabian Geyrhalter. He is a renowned Brand Strategist and the Founder and Principal of FINIEN. He is the author of […]

How to Write a Powerful Press Release to Grow Your Business

July 24, 2018 By Melinda Emerson Leave a Comment

Guest Article A press or media release is a one-page written statement that a company sends to news outlets and bloggers to attract media attention. Often you can include video clips and photos with the release as well. Your press release is something that not only promotes your business but should excite the reader to […]

Why Nobody Reads Your Small Business Blog?

July 5, 2018 By Melinda Emerson Leave a Comment

Guest Article Business owners and bloggers often ask me for advice about how to grow the readership of their blog. When I mention I’m a writer and content marketing strategist, the interrogation begins. Why doesn’t anyone come to my blog? Why doesn’t anyone share my content? I’m a good writer, right? I’ve written countless blog […]

How to Create a Conversion Funnel

June 25, 2018 By Melinda Emerson Leave a Comment

If you use social media marketing to promote your business the goal is to drive traffic to your business website. But what happens when they prospect lands on your site? If you sell products on your website, how you treat a lead that arrives on your site is of the utmost importance. Without proper nurturing, […]

How to Get Started with a Podcast

June 18, 2018 By Melinda Emerson Leave a Comment

If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]

How to Avoid a Brand Disaster

June 14, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer. She is the author of […]