Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]
What is the Best Way to Get Your Product Into Whole Foods?
Whole Foods is perceived as the “Holy Grail” in the natural foods business. But the chain had exceptional high quality standards for suppliers of organic and natural food products and a very picky and affluent customers base. Being in Whole Foods Is the big time, but can slow growth, even if your brand and products […]
How to Boost Your Multilevel Marketing Business
Joining a multilevel marketing (MLM) business, is often people’s first foray into business ownership. But you need to understand a few things to really leverage this opportunity. It’s a 100 billion dollar industry, which means there is real money from to be made by doing them, but it is a business model that has a […]
News Flash: Email Marketing Still Provides the Highest ROI
Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]
How to Hire Your First Salesperson
Sales is the fuel of a business. If you are the only person who is thinking about how your business makes money, you are in trouble. It’s one thing to have product or service, but you must have an organized way to generate leads, follow-up on them, close business and manage the relationship after the […]
How to Successfully Rebrand Your Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. In Celebration of our 9th Anniversary, this is excerpted from my recent interview with Tracey Edmonds. She is a businesswoman, television producer and personality. She is the CEO […]
The Lost Art of the Cold Call
Guest Article The Blue Devils were down. Duke would either advance to the Final Four or get washed out of March Madness. With less than a minute to go, they hit a three-point shot and were up again. The crowd went crazy. Stephanie Cole and her husband Dave were at home on the edge of […]
17 Ways to Leverage a Facebook Live Event
Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event […]
7 Budget Friendly Offline Marketing Methods That Work
Marketing your business is an ongoing effort, and there are many tools at your disposal for successfully gaining traction in a busy marketplace. But with a tight budget, how can you get the best offline marketing methods? Here are seven budget-friendly ideas… #1 Posters The power of the poster has not been diminished in the […]
5 Ways To Upgrade Your Trade Show Booth Through Solid Branding and Marketing
Sponsored Post You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world. Add in the stress and fast pace of a trade show and it becomes a make or break situation. Trade shows are important events for small and mid-market business […]
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