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You are here: Home / Archives for Branding & Marketing

How to Expand a Small Business with Candace Nelson

June 7, 2012 By Melinda Emerson 1 Comment

[Sponsored Post]   Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview withCandace Nelson @SprinklesCandac Candace is the founder of the world’s first cupcake bakery, Sprinkles Cupcakes. She opened her first […]

Filed Under: Branding & Marketing, Grow Your Business, Q & A Interview, SmallBizChat, Your Small Business Tagged With: branding, Candace Nelson, cupcake wars, SmallBizChat, Sprinkles Cupcakes

How a Social CRM System Can Help You Achieve More Sales in Your Small Business

June 28, 2012 By Melinda Emerson 2 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Brent Leary @BrentLeary. Brent is Co-founder and Partner of CRM Essentials LLC, a CRM consulting and advisory firm focused on small and […]

Filed Under: Branding & Marketing, Melinda Emerson @SmallBizLady, Q & A Interview, SmallBizChat Tagged With: Brent Leary, CRM, Customer Relationship Management, Customer Service

How to Build a Marketing Platform for Your Small Business

July 26, 2012 By Melinda Emerson 6 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with @MichaelHyatt.  Michael Hyatt is the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). It is a New York Times, Wall Street […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @michaelhyatt, marketing, Michael Hyatt, small business

How to Leverage Your Marketing Assets in Your Small Business

November 1, 2012 By Melinda Emerson 1 Comment

Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with marketing expert Whitney Keyes @WhitneyKeyes, She is author of PROPEL: Five ways to Amp up your Marketing and Accelerate Business […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @WhitneyKeyes, business planning, entrepreneur, marketing, Whitney Keyes

The Power of Personal Connections

October 11, 2012 By Melinda Emerson 5 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jane Applegate @janewapplegate.  Jane is the author of 201 Great Ideas for Your Small Business and the producer and host of […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat, Social Media Tagged With: @janewapplegate, grow your network, Jane Applegate, networking, personal connections, relationship management

How to Harness the Power of Storytelling for Your Small Business

November 21, 2012 By Melinda Emerson Leave a Comment

For the holidays, we like to do something special on succeedasyourownboss.com, since we take a break from #Smallbizchat for the Thanksgiving holiday. This year, I had a wonderful opportunity to have a conversation with CEO and legendary Hollywood Producer Peter Guber, author of the new book TELL TO WIN.  Guber has long relied on purposeful story […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: business communication, communicating in business, Peter Guber, small business tips

How To Get Your Idea Onto Store Shelves

November 22, 2012 By Melinda Emerson

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Steve Greenberg.  Steve is a product scout, the author of Gadget Nation and the co-host of Food Network’s Invention Hunters.  You can […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @stevetv, entrepreneur, patent, protect your invention, Steve Greenberg

How to Own Your Market and Your Message So Clients Will Beat a Path to Your Door

January 17, 2013 By Melinda Emerson 3 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Ivana Taylor @DIYMarketers. Ivana is the publisher of DIYMarketers.com – an online marketing publication that provides marketing strategies that help entrepreneurs […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @DIYMarketers, Ivana Taylor, small business info

6 Real-World Small Business Networking Tips You Can’t Do Without

September 9, 2014 By Melinda Emerson 1 Comment

Guest Article Social media and online networking now take up a significant amount of time for the modern day entrepreneur. With huge numbers of businesses now promoting themselves online, it becomes ever more difficult to stand out from the crowd and be heard above all the noise. Here are six real-world small business networking tips […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: small business networking, Sophie White

How to Develop a Small Business Brand

September 2, 2014 By Melinda Emerson 1 Comment

Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @MaryAnnKeeling, marketing, Mary Ann Keeling, small business branding

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Secure PR for Small Businesses with Michelle Songy

In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value […]

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