Guest Article Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as the world’s famous soft drink companies, shoe makers, car manufacturers, stores and other huge corporations. Even if your small business isn’t listed in the Fortune 500 (yet), branding can […]
Blogging Series Part 3: How to Monetize Your Blog
While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize […]
Do You Need Help With Your Content Marketing?
For those of you who have been following this blog for a long time, you know I rarely highlight a single book in a post, but I am making an exception this time, because I feel so strongly about the power of content marketing. It has been my secret to success over the last six […]
9 Steps to Building Your Social Media Following
Five years ago, when I was waiting for my publisher to release my bestselling book Become Your Own Boss in 12 Months, I knew that I needed to build an audience for my book and I needed an author platform to market the book. After a conversation with PR maven Cathy Larkin @CathyWebsavvyPR, we decided that […]
Could Volunteer Service Boost Your Small Business?
Guest Article You work hard. Your employees do, too. But do you focus on just making money or are you a part of the local community where you do business? Making time for volunteer service could be good for your business and your neighborhood. But, it can be hard to find the time to run […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]
Blogging Series Part 1: Why Everyone Should Blog
Content is currency online. If you have a small business, I am quite sure that your business could benefit from demonstrating your expertise online through blogging. There are all types of ways to communicate with your target customers on a blog; you can write, post pictures, develop videos or post audio interviews. Blogs used to […]
5 Biggest Marketing Mistakes in Small Business and How to Avoid Them
Most small business owners aren’t marketing experts, and many simply aren’t aware of how to build and execute an effective strategy. But whether you know a little about marketing or nothing at all, being aware of some of the most common marketing mistakes can help you avoid them. 1. You Put all Your (Marketing) Eggs […]
How to Add Social Impact in Your Small Business
Goose Lopez-Torres was the top sales person at Central Florida Box Corporation in Winter Park, Florida. To get prospects to take his calls, he spent $200 a week dropping off bagels at their offices. He would return to a prospect’s office and see the same bag of bagels still there. Seeking a new way to […]
How to Quit a Job to Start a Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview @SherriGarrity. Sherri is the founder of Corporate Fugitive, a company that provides business and marketing coaching to aspiring entrepreneurs and business owners who want to go from overwhelmed to extraordinary. In 2007, she […]
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