We all know that consumers are not as excited about the Groupon emails that land in their inboxes as they used to be, and we’ve all heard the horror stories of businesses that were overwhelmed or even destroyed by a poorly planned campaign. But, some businesses are making them work. Here’s one. 24-year-old Jacomo Hakim, […]
How Google+ Transforms Google Search for Small Businesses
Guest Article Let me ask you a question to get us started: when was the last time you used Google? I don’t just mean Google.com, I mean YouTube, Google Drive, Google Maps, have Android on your smartphone, use a Google Calendar, Google Hangouts, and Gmail etc. When you take all of Google’s products and services into […]
How to Leverage a Mobile App to Build Your Business Brand
Abel James was a twenty something living in Austin, Texas when his life fell apart. His apartment building burnt down. He lost all of his belongings. On top of that, he was suffering from high blood pressure, thyroid problems and working in a soul-sapping job. He knew he couldn’t control much so he decided to […]
8 Ways to Boost Traffic to Your Small Business Website
When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
Stop Being a Business Owner and Start Building a Brand
Guest Article The Great Recession forced people take the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. While they’ve done a great job building a business, […]
How To Make Big Money the Last Two Months of 2013
So many small business owners slack off over the holidays, but you should not be one of them. If you get your grind on now, you’ll have plenty of money to invest in your small business in 2014. Proper planning can result in super high-growth over the next 60 days. With just a little effort, […]
The Value of Coupons as a Marketing Tool
Guest Article There are a few famously recession-proof industries. Liquor is one of them- sometimes people need a drink more than ever when the economy’s tanked. Health care is another; production and distribution of food staples; funerary services, etc. Any product or service that people are going to use can pretty safely be categorized as […]
How to Become a Brand in Demand
I recently did a live interview on Twitter for the Women Speakers Association on how to become a brand in demand to grow your small business. I thought the information would be helpful to all of you, my loyal blog readers, so here is the complete Q+A from the live conversation. What does it mean […]
How to Use Video Blogging to Generate Buzz for a Small Business
Guest Article In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog […]
How to Develop a Marketing Plan for Your Crowdfunding Campaign
I recently received an email from a contact of mine, asking for my support of his film From the Rough, starring Academy Award nominee Taraji P. Henson. The film is based on the true life story of an African-American woman who created a men’s golf team at Tennessee State University. The movie has already been […]