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You are here: Home / Archives for Branding & Marketing

How to Develop a Marketing Plan for Your Crowdfunding Campaign

July 8, 2013 By Melinda Emerson 1 Comment

I recently received an email from a contact of mine, asking for my support of his film From the Rough, starring Academy Award nominee Taraji P. Henson.  The film is based on the true life story of an African-American woman who created a men’s golf team at Tennessee State University. The movie has already been […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: crowdfunding, From the Rough movie, funding, fundraising

How to Enhance Your Restaurant Marketing

July 2, 2013 By Melinda Emerson Leave a Comment

Guest Article Whether you are opening a new restaurant, or already have one, it is necessary to ensure that your customers are getting good value. What should be the strategy to market a restaurant business? Investing a lot of money in your restaurant business may not bring you the desired success. It is necessary to […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: entrepreneur, restaurant marketing

Ask SmallBizLady: How to Price Your Speaking Services

July 1, 2013 By Melinda Emerson Leave a Comment

Speaking is a great way to brand yourself and your business, but doing it professionally is another matter. Here’s a question from one of my Facebook fans on how to price your speaking services. Question:  I’ve been asked to be a guest speaker at a nonprofit leadership conference and they would like me to submit […]

Filed Under: Ask Smallbizlady, Branding & Marketing Tagged With: entrepreneur, speaker fee, speaking fee

The Advantages of Being Small and Broke in a Small Business

June 11, 2013 By Melinda Emerson 5 Comments

Guest Article When we started the Barefoot Wine brand, our two biggest fears were being small and broke. In retrospect, they were our two biggest strengths and we didn’t even know it! Barefoot is now the #1 wine brand in the United States. Its success has given the wine industry permission to be fun and […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @BarefootWine, Barefoot Wine, small business branding, small business marketing

Why You Need To Build An Email List, and Not a Social Media Profile

May 14, 2013 By Melinda Emerson 2 Comments

Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website.  Once your target lands there, you’d best have at least three ways […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, list building, small business tips

Should You Be Leveraging LinkedIn for Sales in a Small Business?

April 15, 2013 By Melinda Emerson 2 Comments

Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]

Filed Under: Branding & Marketing, Social Media Tagged With: Ardath Albee, Jill Konrath, linkedin, small business marketing

How to Market Your Business as a Solopreneur

February 26, 2013 By Melinda Emerson 6 Comments

Guest Post Solopreneurs are a unique breed of people forced to juggle multiple business functions while running their businesses on a day-to-day basis. For many solopreneurs, their greatest skills lie not in marketing, but in creating the products or services that they sell. Additionally, entrepreneurs who run their own sole proprietorships likely don’t have a […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: Jeff Owen, marketing, small business networking

How to Use Images to Build Your Online Reputation

February 12, 2013 By Melinda Emerson 5 Comments

Guest Post Images are a powerful and dynamic storytelling tool. They can convey a message within a glance and can therefore make your website stand out from the rest. Images, such as those found on your website and infographics, can be a powerful marketing tool, especially for startups looking to earn links and gain recognition […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: entrepreneur, online brand, small business tips

How to Get Started with Email Marketing

January 29, 2013 By Melinda Emerson 6 Comments

Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @LisaDSparks, #Boost2013, email marketing, Lisa D. Sparks, small business tips

5 Marketing Tips to Keep More Customers in 2013

December 31, 2012 By Melinda Emerson 1 Comment

I’m a customer relationship management (CRM) guy and have been for the better part of the last ten years. These systems help small businesses automate marketing processes to more efficiently close deals, and do a better job of building customer relationships. With more small businesses turning to CRM apps and services to help with marketing […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Guest Articles Tagged With: @BrentLeary, #Boost2013, Brent Leary, CRM

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