Research shows that when you answer a customer’s complaint, that customer’s advocacy for the business increases by up to 30%. And if you can actually solve their problem, they remain a customer 70% of the time. Conversely, if you do not answer a customer complaint, the decrease in advocacy is as much as 50%. Not […]
How to Create Customer Value
Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]
Ultimate Guide to Online Reviews for Your Small Business
Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]
10 Tips to Attract More Customers to Your Small Business
Whether you’re just starting your small business or have been running it for some time now, we all have the same question: how do I attract more customers? In this article, I’m sharing ten of my top tips to help you attract more customers so you can ramp up sales and reach your year-end goals. […]
10 Ways to Show Your Customers Love
February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]
What is Customer Perception and How to Improve it
No matter how awesome your product or service is, the success of your business is in the hands of your users, i.e., your customers. Businesses have finally started to realize that customer experience is a leading competitive differentiator between brands. And that customer perception towards their brand will always be multi-faceted. Companies need to pay […]
5 Tips for an Excellent eCommerce Customer Service Strategy
In the past decade, the eCommerce industry has been rising — about 15% year over year. This growth was exponentially accelerated when the pandemic hit — in the UK, non-store purchases accounted for 77.7% of 2020’s sales. While this might be a good thing for online retailers, it demands more attention from customer service functions. […]
101 Ways to Improve Customer Experience
What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]
10 Ways to Increase Customer Retention to Scale Your Business
A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]
Are You Focused on Your Follow-up?
The choice to succeed as your own business is an exhilarating concept, and it comes with a price tag. There are endless responsibilities and tasks that must be taken care of and all of the pressure is on you. To choose to succeed as your own boss, it is absolutely vital you prime your network […]
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