Running a successful small business takes more than talent, passion, or a good product. It requires systems, specifically workflow systems that guide how work gets done, from attracting prospects to delivering your service or product and getting paid. These systems help you operate more efficiently, reduce errors, enhance the customer experience, and ultimately grow your […]
15 Ways to Be More Profitable in Your Small Business
Everyone wants to be more profitable. After all, profit is how we keep score in business. It’s not about what you make—it’s about what you keep. Many small business owners confuse revenue with success, but true sustainability comes from consistent profit. The good news is that you don’t always need a complete overhaul to boost […]
How to Reinvent Your Business: A 7-Step Guide to Starting Fresh and Scaling Online
Sometimes, a business runs its course. What once brought joy, profit, and purpose begins to feel like a burden. Maybe the market changed. Maybe your heart changed. Or maybe the model you built simply doesn’t work anymore in the digital age. Whatever the reason, it’s okay to start over. Reinvention doesn’t mean failure. In fact, […]
How to Get Ready for Holiday Shoppers
If Christmas is your Super Bowl, listen up: it’s time to build your holiday offers, bundles, ads, staffing, and shipping plans to glide into Black Friday, Small Business Saturday, and Cyber Monday like a pro. The holiday season isn’t just another sales cycle, it’s the biggest chance to make your numbers, strengthen customer loyalty, and […]
SmallBizLady Summer Reading List 2025
Why Summer Is the Perfect Season to Grow Your Mind—and Your Business—with Books. There’s something magical about summer. The pace slows down, the days stretch longer, and there’s finally space to breathe—and think. It’s not just a season for vacations and cookouts; summer is a prime opportunity to invest in yourself. While others are unwinding, […]
How To Go From Social to Closing a Sale
There can be a tendency as a small business to feel the need to jump on ALL of the social media platforms and start creating accounts. This is one strategy to get your slice of the social engagement pie. While it’s smart to connect with your customers on social media, biting off more than you […]
Why Now is the Time to Get Ready for the Holiday Shopping Season
The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time. With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]
SmallBizLady Summer Reading List 2024
It’s Summer, and that means it’s time to grab to good book and grow your expertise. There are many business books that have delivered an array of insightful and actionable reads. Here are a particular set of books that I find valuable for small business owners seeking to navigate the complexities of entrepreneurship. Here are […]
Celebrate National Small Business Week 2024
Join me and the Small Business Administration for National Small Business Week from April 28 – May 4, 2024. This is our nation’s celebration of the 33.5 million small businesses across the country. Small businesses are the backbone of our economy, and this is our week to shine as entrepreneurs, employers, and innovative startups. The last […]
Employees Share the Top 10 Factors That Truly Matter in Workplace Care
Sponsored by MetLife. Often as business owners, we think we know what is best for our employees, but things tend to work best when you ask for direct employee feedback. Today, we’ll discuss specific employee feedback and recommendations for small business owners on what strategies to implement to better support employees. Here are the top […]
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