December is a hectic time of year for small business owners. Right now, you’re likely in the midst of your busiest season and focused on ending 2022 strong. However, it’s also important to plan for the new year. After all, 2023 will be here before you know it, and the planning you do right now […]
25 Ways to Attract New Sales Leads in 2023
Selling is about building relationships and helping your sales leads reach their goals with your product or service. However, before you pitch your offer, you need to catch their attention and genuinely start a conversation. If you can find the right blend of face-to-face and online networking, you can build your brand and engage quality […]
Developing Your 2023 Small Business Strategy Part 3: Why Does Strategy Fail?
Recently we’ve been on a journey to set your small business up for success in 2023. In a three-part series, I’ve been guiding you in creating a small business strategy to launch in the new year and bring your business to new heights in 2023. In part 1, I laid the foundation by explaining why […]
Developing Your 2023 Small Business Strategy Part 2: 6 Steps to Build a Business Strategy
Last week, I started a new series for small business owners aimed at helping you build a business strategy that will set your small business up for success in 2023. Last time we covered 7 reasons why you need a small business strategy. In this article, we’ll discuss how to do it as I share […]
Developing Your 2023 Small Business Strategy Part 1: Why You Need Strategy
We’re quickly approaching the end of 2022, so now is a great time to start thinking about your small business strategy for the new year. To support you, I’ll be sharing a three-part series to help you develop a solid small business strategy so you can grow your business in 2023. Maybe you’re thinking about […]
5 Reasons Employee Ownership Can Take Your Small Business to the Next Level
This content is sponsored by Employee Ownership Equals It’s no secret that the last few years have been hard on small businesses. In mid-April 2020, 30 percent of small businesses were forced to close. While many of those closures were temporary, owners are still navigating pandemic-related challenges, including depleted cash reserves, inflation, issues with hiring, […]
12 Resources for Women Small Business Owners
October is National Women’s Small Business Month, a time to recognize and celebrate female entrepreneurs who have started small businesses around the country. And there is a lot to celebrate recently. According to a 2022 survey, 49 percent of the businesses started in 2021 were formed by women, representing a dramatic increase from 2019, when […]
Marketing Strategies to Launch a Small Business, Part II
Marketing is key to driving sales into your business, and it’s the one thing you constantly need to work on from day one. If you are a local business, your marketing approach can be offline and online. Thanks to the advanced targeting capabilities, you can use online ads as a cost-effective way to get exposure […]
Marketing Strategies to Launch Your Small Business, Part 1
After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door. Some […]
How to Determine Your Marketing Approach
There are numerous marketing methods available to small business owners today. What marketing approach will you choose? Will you build a brand on social media? If so, which platforms will you focus on? Will you attend industry trade shows or give out flyers on the street? Will you send direct mail or make cold calls? […]
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