Want to use social media to convert sales? Excellent idea! Social media marketing is a powerful way to connect with fans and turn them into paying customers. If you’re looking for ways to start converting leads into sales on social media, enjoy part 1 of our series on how to use social media to convert […]
How to Use Social Media to Convert Sales Part 2
In part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales […]
How to Create a Culture of Customer Service
Providing exceptional customer service is critical to running a successful small business. To do that, small business owners should aim to create a culture of customer service. Not sure how to get started? This article breaks down the simple steps to follow. Prospective customers can easily determine if you’re good or bad at service. Customers expect support […]
How to Handle Sales Inquiries
It’s always a happy day when a potential customer comes to you wanting to learn more about your products or services. The question is: are you prepared to handle sales inquiries when they come your way? Without the proper systems in place, you could miss out on an opportunity to acquire a new customer. This […]
Join me for National Small Business Week!
National Small Business Week is celebrated during the first week of May every year and takes place from May 1 to 7 this year. This week aims to honor the entrepreneurs of our country who have played their part in bringing new ideas to life and growing our economy. Different events are hosted in different […]
How to Respond to Online Reviews
I have 4 dos + 3 don’ts to share on managing online reviews. Have you ever read something like this, “Absolutely terrible.” “Not at all what I expected.” “Worst company ever!” If you’ve ever looked up a business on Yelp, Facebook, Google My Business, or another review site, you’ve no doubt come across sentiments like […]
Top 30 Online Sales Tools for 2022
Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can […]
How to Retain Customers More Effectively in 2022
What’s better than acquiring one new customer? I’ll give you one guess: it’s retaining one! That’s why I am writing today about how to retain customers more effectively in 2022. Why You Need to Retain Customers Your existing customers are the most valuable asset in your business. Why? While a new lead is 5-25 percent […]
How to Solicit Customer Feedback
The importance of customer feedback cannot be overstated. Customer reviews—especially online reviews that are visible to people searching for products and services—can drive traffic to your website or retail store and grow your small business. Consider this statistic: 97 percent of people use the internet to find out more about local businesses. By soliciting customer […]
How to Create a Repurpose Strategy for Your Best Content
Repurposing content is one of those content marketing strategies that everyone should be doing, but most people forget. The idea of recycling a quality post to use in other types of content is a great opportunity. This blog post will share advice for creating a repurpose strategy, including why you should do it and what […]
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