Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]
Ultimate Guide to Online Reviews for Your Small Business
Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]
10 Tips to Attract More Customers to Your Small Business
Whether you’re just starting your small business or have been running it for some time now, we all have the same question: how do I attract more customers? In this article, I’m sharing ten of my top tips to help you attract more customers so you can ramp up sales and reach your year-end goals. […]
10 Ways to Show Your Customers Love
February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]
How to Define Your Niche Target Customer
Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]
The Complete Guide to Selling Online in 2022 – Part 2
The internet has made distribution and sales so much easier than they used to be. People today do their shopping online, whether they’re buying clothes, gadgets, groceries, or toilet paper. So, if you want to build an eCommerce business and start selling online in 2022, I can help! This is Part 2 of The Complete […]
The Complete Guide to Selling Online in 2022 – Part 1
Selling online is a great way to make money in a small business. Thousands of people make a living selling their products online, and many others make some extra spending cash selling products on sites like Amazon, Etsy, or eBay. But selling online isn’t as simple as uploading your items and waiting for the cash […]
Developing a Vision Board for 2022
2022 is here, and as a small business owner, I’m sure you have plenty of goals and ideas for the year ahead. So, this year, I encourage you to get serious about what you want to achieve by developing a vision board. A vision board is a collage-like project filled with words, statements, and images […]
12 Bible Verses Every Small Business Owner Needs For 2012
I normally do this post at the top of the year, but I was inspired to wait until now. With Easter upon us, I though this post would be particularly meaningful at this time of year. My religious theme for 2012 is, “Either I win or I learn, but with God’s help I never lose.” […]
How to Win Big and Boost Sales in 2022
Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]
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