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You are here: Home / Archives for Grow Your Business

How to Create Customer Value

March 28, 2022 By Melinda Emerson Leave a Comment

How to Create Customer Value OG

Customer value is the perception of worth that a customer sees in your product or service. It involves a mental calculation where customers consider the benefits they get from buying/using your product, the costs, and the comparison of other possible alternatives. Often customers do these calculations unknowingly, but the result is experienced in a real […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer value, rewards customers, strategically create customer value, target customer’s pain points, understanding customer value

Ultimate Guide to Online Reviews for Your Small Business

March 1, 2022 By Melinda Emerson Leave a Comment

Ultimate Guide to Online Reviews for Your Small Business OG

Online reviews help your business build trust and credibility, which are critical factors in the customer decision-making process. Online reviews also help drive traffic to your website or retail store, which is key for any successful business. What other people have to say about your business carries more weight than what you have to say […]

Filed Under: Customer Service, Grow Your Business Tagged With: ask customers for reviews, customer reviews, getting customer reviews, happy customers, review sites

10 Tips to Attract More Customers to Your Small Business

February 21, 2022 By Melinda Emerson Leave a Comment

10 Tips to Attract More Customers to Your Small Business OPEN GRAPH

Whether you’re just starting your small business or have been running it for some time now, we all have the same question: how do I attract more customers? In this article, I’m sharing ten of my top tips to help you attract more customers so you can ramp up sales and reach your year-end goals. […]

Filed Under: Customer Service, Grow Your Business Tagged With: attract more customers, incentivize referrals, niche customer, reengage customers, review sites

10 Ways to Show Your Customers Love

February 14, 2022 By Melinda Emerson Leave a Comment

10 Ways to Show Your Customers Love OG

February is the time to show your love. Not just to your spouse and family but also your customers. Just think about it. You wouldn’t exist without your customers! Which is why this is the perfect time to show your customers love. This month, we encourage you to show your customers just how much you […]

Filed Under: Customer Service, Grow Your Business Tagged With: customer experience, customer-brand relationship, Show Your Customers Love, Valentine's Day, Valentine’s Sale

How to Define Your Niche Target Customer

February 7, 2022 By Melinda Emerson Leave a Comment

How to Define Your Niche Target Customer Featured Image

Defining your niche target customer can be a real challenge for a small business owner. Still, once you have a clear idea of who your target customer is, it will enable you to develop content and marketing messages that will resonate with them. This is important because every small business has two challenges: limited time […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: create customer personas, customer persona, finding your niche, good niche, niche target customer, target customer

The Complete Guide to Selling Online in 2022 – Part 2

January 31, 2022 By Melinda Emerson Leave a Comment

The Complete Guide to Selling Online in 2022 - Part 2 Open Graph

The internet has made distribution and sales so much easier than they used to be. People today do their shopping online, whether they’re buying clothes, gadgets, groceries, or toilet paper. So, if you want to build an eCommerce business and start selling online in 2022, I can help! This is Part 2 of The Complete […]

Filed Under: Grow Your Business, Your Small Business Tagged With: advertising on facebook, Amazon products and services, email marketing, selling with YouTube, tips for selling online

The Complete Guide to Selling Online in 2022 – Part 1

January 24, 2022 By Melinda Emerson Leave a Comment

The Complete Guide to Selling Online in 2022 - Part 1 Open Graph

Selling online is a great way to make money in a small business. Thousands of people make a living selling their products online, and many others make some extra spending cash selling products on sites like Amazon, Etsy, or eBay. But selling online isn’t as simple as uploading your items and waiting for the cash […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: Amazon Choice Seller, Build an online store on Shopify, Sell on eBay, Set Up an Etsy Store, start selling on Amazon

Developing a Vision Board for 2022

January 10, 2022 By Melinda Emerson Leave a Comment

Developing a Vision Board for 2022 Featured Image

2022 is here, and as a small business owner, I’m sure you have plenty of goals and ideas for the year ahead. So, this year, I encourage you to get serious about what you want to achieve by developing a vision board.  A vision board is a collage-like project filled with words, statements, and images […]

Filed Under: Grow Your Business, Your Small Business Tagged With: finalize your vision board, mindset shift, principles of the law of attraction, types of vision boards, vision board

12 Bible Verses Every Small Business Owner Needs For 2012

April 9, 2012 By Melinda Emerson 78 Comments

I normally do this post at the top of the year, but I was inspired to wait until now.  With Easter upon us, I though this post would be particularly meaningful at this time of year.   My religious theme for 2012 is, “Either I win or I learn, but with God’s help I never lose.” […]

Filed Under: Business Inspiration, Grow Your Business, My Recommendations, Women in Business Tagged With: 12 bible verses, business bible verses, christian entrepreneurs, every small business, God, Lord, melinda emerson, small business owner, smallbizlady

How to Win Big and Boost Sales in 2022

January 3, 2022 By Melinda Emerson Leave a Comment

How to Win Big and Boost Sales in 2022 OG

Increasing sales is crucial to your brand’s growth. But the truth is, with each passing year, it’s becoming harder to meet the sales target. Those of you in business who manage sales know this already and might be wondering if there’s a way to seamlessly increase sales from the available revenue streams. As we embark […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Cart Abandonment Email Campaign, crush your sales goals, Direct to consumer marketing, highly converting landing pages, personalized marketing strategy, sales strategies

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee

In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the […]

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