What does it take to bring your customer service to the next level? There’s no single, all-encompassing answer. Companies that provide genuinely exceptional customer service focus on their customers in every action, decision, and moment of connection. Take it from one of our customers—Barbara Davis, owner of BADDogs Inc: “If we demonstrate concern and care […]
Everything You Need to Know About Search Intent for Your Small Business
Search engine optimization (SEO) is one of the best ways to get organic traffic to your business’s website. As your website ranks high in search engine results, you’ll attract more potential customers and increase your sales. One of the key components of SEO is optimizing your website and all its content with specific keywords that […]
18 Ways to Promote a Podcast For Your Small Business
Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]
8 Sales Tools to Help Boost Your Small Business Sales
As you run your business, you should constantly be looking for ways to improve your sales team’s productivity and efficiency. The goal is to increase your sales, but staying organized will improve your company as a whole. Let’s look at eight sales tools that I recommend to small business owners. When used effectively and properly, […]
7 Management Tips for Addressing a “Mean Girl” Office Culture
If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
Sales 101: How to Measure Cost Per Lead and Cost Per Sale
With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]
Four Ways to Measure Profitability to Grow Your Small Business
The goal of any small business is to be profitable. But for the average business owner who isn’t well versed in determining the financial health of their business, how can they measure their profitability? While there are many different reports you can run, it can be difficult to know what numbers you should track. We’ll […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
Creating an Effective Sales Process for Your Small Business
Developing a sales process is a simple thing that you can do that provides countless benefits for your small business. A sales process includes a series of steps that you repeat whenever you’re closing a deal or turning a potential lead into a buying customer. Another term for it is a sales cycle. Creating a […]
5 Digital Marketing Strategies to Drive Your Sales
The eagerness to increase sales stimulates online retailers to resort to various tools. They do their best to ensure that their precious time and resources are not wasted; this involves more than writing a few blog posts and occasional social media publications. Professionals can speed up their website performance, improve product lines, make the most […]
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