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You are here: Home / Archives for Grow Your Business

Small Business Guide to Building High Converting Landing Pages

February 8, 2021 By Melinda Emerson Leave a Comment

Small Business Guide to Building High Converting Landing Pages Featured Image

Want to know how you can generate more sales leads through your website? A high converting landing page is the answer. Easier said than done—creating highly effective landing pages requires more than what you may think. For a landing page to be effective, it goes well beyond designing a webpage, filling the text boxes with […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: creating a landing page, great landing page, marketing campaign, use heatmaps, user interaction on landing pages

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing

February 23, 2021 By Melinda Emerson Leave a Comment

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing Open Graph

A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest.   Yes, it can be challenging […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email marketing effectiveness, email marketing statistics, personalized email experiences, potential of email marketing

How to Reimagine Your Small Business for 2021

February 1, 2021 By Melinda Emerson Leave a Comment

How to Reimagine Your Small Business for 2021 Open Graph

I don’t need to tell you that 2020 was tough year for small businesses. Since this pandemic started, one out of five small businesses has stopped operating. Stop and think about that for a minute. Picture an area in your city full of businesses. Now imagine one out of every five gone. It’s unbelievable and sad […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: creative ways to pivot, leverage technology, sales target list for 2021, SCAMPER formula, work virtually

How to Take Control of Your Money in 2021

February 2, 2021 By Melinda Emerson 1 Comment

How to Take Control of Your Money in 2021 Open Graph

This content is sponsored by Plastiq If you are trying to figure out how to help your small business increase revenue in 2021, it’s time to take a hard look at how money works in your business. After the ups and downs of 2020, one of the most important resolutions any business can make this […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business credit card, cash flow, electronic payment, manage cash flow, manage your money, payment solutions for small business

The Future of the Workplace in a Post-COVID Environment

January 26, 2021 By Melinda Emerson Leave a Comment

The Future of the Workplace in a Post-COVID Environment Featured Image

The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: benefits of remote workforce, donwside of remote work, employees return to the office, new age of remote employment, remote work

Prepping up your Business for the Post-Pandemic Era

January 12, 2021 By Melinda Emerson Leave a Comment

Prepping up your Business for the Post-Pandemic Era Open Graph

Although the COVID pandemic is showing no signs of receding right now, the world is hopeful about getting a breakthrough as we move into 2021. The challenges for business will continue in the future, and you will need to prepare for the post-pandemic era.  If you are struggling with finances and revenues, this may not […]

Filed Under: Grow Your Business, Your Small Business Tagged With: embrace digital innovation, online selling channels, post pandemic era, post-pandemic readiness plan, project management software

How to Help Employees Still Struggling with Remote Work?

January 19, 2021 By Melinda Emerson Leave a Comment

How to Help Employees Still Struggling with Remote Work Open Graph

Sure, work from home is easy for many of us. Remote working has lots of benefits of its own—no frustrating commute to the office, no office-floor distractions, and no colleagues intruding your workflow.  Many of us are much more productive and engaged now after the world went to lockdowns. However, many employees are still struggling […]

Filed Under: Grow Your Business, Guest Articles Tagged With: managing remote team, remote employees, remote work, struggling remote worker, struggling with remote work, working remotely from home

IRS Tax Alert: Mark Your Calendar with Important Tax Deadlines for 2021

January 11, 2021 By Melinda Emerson Leave a Comment

IRS Tax Alert: Mark Your Calendar with Important Tax Deadlines for 2021 Open Graph

It’s that time of the year again! As we say goodbye to what was a turbulent year for many small businesses, it’s time to wrap things up and move into 2021. This includes our 2020 taxes! While April 15 is the most recognizable tax due date, there are many other dates small and medium-sized businesses […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: employment taxes, Federal Income taxes, IRS forms, small business tax, tax filing dates for 2021, tax payment

How to Build a Business You Can Sell

January 5, 2021 By Melinda Emerson Leave a Comment

How to Build a Business You Can Sell OG

Starting a new business is exciting! And while most people focus in on the immediate needs of starting a business, one thing all business owners should think about is how to build a business they can sell. Let’s look at four essential steps to ensuring your business could be sold, should you choose. Create the […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your business, business broker, business model, sell your business, selling businesses

12 Things to Boost Your Business in 2021

January 4, 2021 By Melinda Emerson Leave a Comment

12 Things to Boost Your Business in 2021 OG

2021 is finally here. I never was big on resolutions. I think they are a waste of time. Developing a strategic plan for the year and SMART goals is a much more valuable exercise. If I learned anything from last year, it’s that tomorrow is not promised. So, I don’t get excited about the new […]

Filed Under: 12 Things, Grow Your Business Tagged With: customer experience, expand social media, leverage marketing technology, online entrepreneurs, outsource marketing, recession proof your business

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Make Networking Pay Off with Toni Harris Taylor

In this episode, Melinda Emerson is joined by Toni Harris Taylor to discuss strategic networking for small business owners. Toni shares insights on common misconceptions about networking and her transition into franchising. The conversation highlights how Network in Action operates and its success stories, emphasizing the art of follow-up in networking. Toni provides strategies for […]

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