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You are here: Home / Archives for Grow Your Business

32 Ways to Save Your Business from Recession

April 6, 2020 By Melinda Emerson Leave a Comment

32 Ways to Save Your Business from Recession Open Graph

Coronavirus has shaken up the world, and experts say that even as we make progress with the disease, there will be huge economic aftermath to deal with in the long term. I know that nobody really wants to talk ‘recession,’ but knowing it is coming can allow you to think strategically in your small business […]

Filed Under: Grow Your Business, Your Small Business Tagged With: company culture, money management, onboarding process, recession, save your business

8 Growth Hacks For Your Small Business You Can Try Today

April 14, 2020 By Melinda Emerson Leave a Comment

8 Growth Hacks for Your Small Business You Can Try Today Featured Image

Looking to grow your small business? Here are some growth hacks that you can try today! A vast majority of small business giants have admittedly succeeded, thanks to growth hacks. Just take look at companies like Airbnb, Quora, and Evernote. Smart and successful growth hacking relies on clever software used to implement lead acquisition and […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content media strategy, Email list-building growth-hacks, growth hacks, Retargeting Strategy, ultimate growth hack

3 Tools Your Small Business Needs to Have More Clients

April 7, 2020 By Melinda Emerson Leave a Comment

3 Tools Your Small Business Needs to Have More Clients OG

There’s no doubt that every company, either an enterprise or a solopreneur, is in constant need of clients. Clients drive your business, help you succeed, and grow the revenue. Thus, your aim is to grab as many clients as possible.  Yet, finding clients may be a stunning and time-consuming task. Firstly, you cannot find ready-made […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: a clean email list, email verifier, finding clients, generate leads, Saas platforms, sender reputation, sending emails right

5 Steps to Becoming an Employer People Want to Work For

March 31, 2020 By Melinda Emerson Leave a Comment

5 Steps to Becoming an Employer People Want to Work For featured Image

These days, the idea of a loyal employee who will stay with you for more than three months, let alone 1 or 5 years, seems blue-sky thinking. This is even more highlighted with today’s millennial mindset that has caused huge shifts in the working world. To overcome this and build a loyal staff, you want […]

Filed Under: Grow Your Business, Your Small Business Tagged With: employee feedback, employees onboarding, great employer, loyal employees, open door policy

10 Ways to Develop a Sales Process in a Service Business

March 9, 2020 By Melinda Emerson Leave a Comment

10 Ways to Develop a Sales Process in a Service Business OG

For the last year, I’ve been teaching my Fix Your Business Book Curriculum to entrepreneurs in the construction industry in Philadelphia. One of the biggest challenges they needed help with was sales and marketing. That made me think that what I shared with them could be helpful to any service business. In any business, you […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: effective sales plan, fix your business, running your small business, sales process, winning proposal

How to Improve Your Site’s User Experience and Boost Conversions

March 10, 2020 By Melinda Emerson Leave a Comment

How to Improve Your Site’s User Experience and Boost Conversions Featured Image

Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: call to action, conversion rates, landing pages, user experience, website, website design

3 Simple Local SEO Tips to Grow Your Small Business in 2020

March 3, 2020 By Melinda Emerson Leave a Comment

3 Simple Local SEO Tips to Grow Your Small Business in 2020 Featured Image

Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google business listings, Google search, local SEO, local SEO tips, seo strategies

Do You Have a Website Built for Conversion?

March 2, 2020 By Melinda Emerson Leave a Comment

Do You Have a Website Built for Conversion? featured image

Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: bounce rate, conversion rate, conversion rate optimization, website conversion, website traffic

4 Ways to Ensure the Consistent Quality in Your Small Business

February 24, 2020 By Melinda Emerson Leave a Comment

4 Ways to Ensure the Consistent Quality in Your Small Business OG

High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue.  Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business processes, consistent quality, quality in business, small business, supply chain

Protecting Your Intellectual Property Is More Important than Ever

February 17, 2020 By Melinda Emerson Leave a Comment

Protecting Your Intellectual Property Is More Important than Ever Open Graph

When you see or hear the abbreviation “IP,” it stands for Intellectual Property.  IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes, and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: copyright, intellectual property, intellectual property law, patents, trademark

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Newsflash: No One Cares About Your Brand—Yet. Why Businesses Must Invest in Brand Awareness

Let’s start with a harsh but liberating truth: No one cares about your brand. Not your logo, not your clever name, and certainly not the “About Us” section you spent two weeks writing. This is especially true if you’re a startup or SaaS brand just entering the market. Your product might be the next game-changer, […]

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