Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]
3 Simple Local SEO Tips to Grow Your Small Business in 2020
Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]
Do You Have a Website Built for Conversion?
Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]
4 Ways to Ensure the Consistent Quality in Your Small Business
High-quality products and services might leave your customers satisfied after your first encounter. However, if subsequent purchases leave a nasty taste in their mouths, you’ll lose countless dollars in future revenue. Many of the businesses I work with a focus on getting it right the first time. That’s not a bad idea, but I encourage […]
Protecting Your Intellectual Property Is More Important than Ever
When you see or hear the abbreviation “IP,” it stands for Intellectual Property. IP is a key asset in a small business. Simply put, intellectual property is the ownership of concepts, processes, and ideas, as opposed to physical property which characterizes a tangible asset. IP is fast becoming the major delineator among business owners who […]
7 Ways to Love Your Business More
Are you giving appropriate attention to your Valentine this month? No, I’m not talking about buying flowers for your significant other who leaves his or her shoes in the middle of the floor. I’m talking about celebrating your other love: your business. We spend so much time working in the business that we rarely come […]
6 SEO Tips for Start-ups and Small Businesses
You may not realize it, but there are actually several reasons why you will want to consider making use of SEO for your small business. By ensuring that you know exactly what you are doing, you can make the most out of your SEO endeavor, and this is something that any smaller business can benefit […]
How to Leverage Live Streaming to Grow Your Business
Video is the #1 marketing tool for small businesses today, and live video is even more powerful. Live streaming has evolved to where you can be live on almost any platform. Social media platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok, and Snapchat offer live streaming capabilities. According to Wikipedia, live streaming refers to online […]
Boost Your Business Growth With Great Online Listings
Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth. This means you need to keep selling to your current customers and get the attention […]
10 Ways to Promote Your Business Brand in 2020
Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]
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