You’ve developed your business ideas. You’ve created a suite of products or services that stand out from the competition. And you’ve assembled a basic outline of how you’re going to meld your brand to the minds of consumers around the world. And that’s all good – but what happens from there? If you’re like most […]
Why PPC Should Be Included In Your Online Marketing Strategy
PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]
Best of SmallBizLady Blogs 2015
I enjoy sharing content with small business owners and soon-to-be entrepreneurs each year. It’s all part of my mission to end small business failure. This year, I even published an updated version of my book, Become Your Own Boss in 12 Months to further that goal, and to give you a path to business success. […]
How to Leverage Data to Make Better Business Decisions
A lot of us small business owners rely on our guts to make major business decisions. Many of us feel we can’t afford Big Data solutions to provide complicated analytics and metrics for decision making. It’s actually not as complicated or expensive as it might seem, and data has a valuable place in the decision-making […]
Could You Use One More Holiday Gift This Season?
December is my favorite month of the year. It’s not only my son’s birthday month, but it’s also Christmas time. I love to decorate my house, bake cookies, receive holiday cards and set up my Christmas tree. (Yes, I’m one of those anal people who picks a theme color for my tree.) I even do […]
SmallBizLady’s Holiday Gift Guide for Small Business Owners
This is the time of year when we are all out looking for deals as the holiday shopping season is upon us. Well, before you start thinking about those really nice leather boots that you are waiting to go on sale on Black Friday, I wanted to give you some of my tips on the […]
How to Handle Employee Training in Your Small Business
In a start-up, the issue of employee training either comes up very late or not at all as you are building the business. Development and learning takes the backseat as the focus is on attracting customers and developing your product or service. This is why startups usually go for skilled talent who are already trained, […]
Creating Business Plans that Actually Get Financed
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @bizplangirl. Cheree Warrick writes business plans for companies seeking funding from banks and angel investors. Her book, “Creating Business Plans that […]
How to Position Your Business For Profitability
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @darnyellejervey. Darnyelle A. Jervey, MBA is an award winning author, sought after speaker, award-winning certified business coach and marketing consultant. […]
How to Turn a Prospect into a Customer
Despite being able to have tens of thousands of connections via social media, email, and blogs, the importance of building relationships has never been more important. Why? Because connections in and of themselves do not make your cash register ring. However, when you cultivate connections, you can build real relationships, and you can turn a […]
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