Love is in the air this month, and not just for couples. As a business owner, it’s important that you show your customers how much you love and appreciate them, not just around Valentine’s Day, but all year ‘round. Consider whether you’re doing a good job of showing your customers a little love, and put […]
Resources to Use Twitter to Grow Your Small Business
I regularly get emails and direct messages asking me if I tweet myself or if use a team of people help me maintain my Twitter accounts. I have two @smallbizlady and @smallbizchat. Well, the answer is that I do it myself, and here’s some of the tools that I use to manage my online brand […]
10 Ways to Usher Your Small Business Into the New Year
Most businesses don’t realize that success in January starts long before the first of the New Year. It takes plenty of work and planning to set your year up right. Here are several items you should start checking off your list starting today. Don’t miss these 10 Ways to Usher Your Small Business Into the […]
How to Build a Business Relationship
Now, too often, people think building a business relationship is how you get the business, but I’m here to you that the sale is really the beginning of the relationship. Anyone will buy something once, but in order to stay in business, you need repeat business. I recently had a situation with one of my […]
Strategic Planning for the Next Owner of Your Business
Guest Article This is the time of year when business owners are budgeting for next year and planning strategic decisions for the future. Those decisions may involve pursuing a new product, upgrading an IT system or opening a new location. When making strategic planning decisions, are you — the business owner — considering the impact […]
How to Participate in Globalization As a Small Business Owner
Guest Article As a small business owner, globalization presents an opportunity for growth, expansion and investing abroad. Although many small businesses are learning how globalization can significantly expand and impact their business operations, some are still hesitant to embrace this new business opportunity. Globalization and investing are equivalent in many ways and work together simultaneously; […]
Lessons From the Frontlines with Brian Smith, UGG Australia Founder
Guest Article I recently had the opportunity to pick the brain of a business legend Brian Smith, the founder and creator of UGG Australia, which is a billion dollar brand here in the US. I asked him to share what they don’t teach you in business school about running a small business. Here’s what Brian […]
How to Shorten the Sales Cycle in Your Small Business
In business, sales never come as fast as you want or need them to. You must learn how to weed out unqualified leads, have confidence and remove your fear of selling for good. But, to do this you must have a sales process. The key lesson I learned is the gap between getting a prospect […]
How to Stand Out on Small Business Saturday
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This week’s guest is Gene Marks @Genemarks. Gene is a nationally recognized management columnist and speaker specializing in small and medium sized businesses. He writes regularly for the NY Times, […]
How to Network to Promote your Small Business
90 percent of all small businesses get business from referrals, which means your network is your net worth in business. Sales are the lifeblood of your business. Not only that, repeat business and word of mouth referrals are what will make your business sustainable. But what if your personal network is drying up and you […]
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