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You are here: Home / Archives for Grow Your Business

5 Tips to Create a Successful 2012 Marketing Budget

December 6, 2011 By Melinda Emerson 1 Comment

It isn’t 2012 just yet.  But that doesn’t mean you shouldn’t be planning for it.  For any business to be successful, it’s necessary to have a marketing budget.  And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars.  Below are […]

Filed Under: Branding & Marketing, Grow Your Business, Women in Business, Your Small Business Tagged With: 2012, assess this year's budget, income column, marketing budget, Marketing Plan, melinda emerson, Morgan Leu Parkhurst, Plan for 2012, strategy

How to Be a Small Business Success Q&A interview with Jay Goltz

December 8, 2011 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jay Goltz @Jaysmallbiz Jay has started five “old school” businesses over the last 33 years, and wrote “The Street Smart Entrepreneur”. He […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: small business, small business info, SmallBizChat, success tips

How to Be Successful in Business #SmallBizChat QA

February 2, 2012 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with retail and fashion pioneer Liz Lange @lizlange. In 1997, out of a one-room office, she created Liz Lange Maternity, changing forever the […]

Filed Under: Grow Your Business, How to Start, Melinda Emerson @SmallBizLady, SmallBizChat Tagged With: retail. interview, small business, SmallBizChat

How to Have Smarter E-Mail Management

January 17, 2012 By Melinda Emerson 8 Comments

E-mail is here to stay.  And the amount of the e-mail we all receive is steadily increasing.  With the average professional receiving between 80 and 100 e-mails every day, it can be a real challenge to not only manage all those e-mails, but to stay current.  It is an even bigger challenge to be able […]

Filed Under: Grow Your Business Tagged With: check new email, control your email, email, email inbox, email management, email sorting, marsha egan

How To Effectively Evaluate Your Next Business Venture

February 14, 2012 By Melinda Emerson 3 Comments

Are you on your way to starting a small business in the near future? Do you already own a business and have a list of goals to take it to the next level?  Are you contemplating incorporating new revenue streams to help grow your bottom line?  Or maybe you’re thinking about tapping into a new […]

Filed Under: Grow Your Business, How to Start Tagged With: Dasanj Aberdeen, Evaluate your business, new venture, SWOT analysis

Are You The Right President For Your Small Business?

February 20, 2012 By Melinda Emerson 2 Comments

When I first started thinking about President’s Day this year, I thought it would be helpful to blog about being an effective business leader. Whenever you start a company, you have the right to be the president. After all, it is your company.  It was your idea, your seed capital, your contacts that got the […]

Filed Under: Grow Your Business Tagged With: burnout, growing pains, Hiring, melinda emerson, president, small business, smallbizlady, uneducated entrepreneurs

Do It Yourself SEO for Small Businesses

March 6, 2012 By Melinda Emerson 6 Comments

No matter how you approach a search engine optimization or (SEO) project, the ultimate goal is to increase your brand’s online visibility in the search engines. This visibility will help increase traffic, conversions and sales. Leveraging the possibilities of internet marketing can be overwhelming for small business owners who are already wearing many hats within […]

Filed Under: Grow Your Business, Guest Articles, Social Media, Technology Tagged With: DIY, do-it-yourself, Google, google adwords, Keyword Tool, keywords, Measurement of your SEO, SEO, small business

When You’ve Done All You Can, Get Up!

March 12, 2012 By Melinda Emerson 8 Comments

There comes a time in every entrepreneur’s life when you just catch a bad break.  You work really hard on a deal. You thought it was yours. Then at the last minute, after nearly a year-long sales process, you loose the contract. This especially stings when you’ve spent hours studying the customer and cultivating an […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: bad break, Bonnie St. John, challenges, melinda emerson, small business

How to Export to China as a Small Business

March 15, 2012 By Melinda Emerson 7 Comments

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Frank Lavin @Export_Now Frank was America’s salesman in chief in his role as Under Secretary for International Trade at the U.S. Department of […]

Filed Under: Grow Your Business, Your Small Business Tagged With: exportimg, Outsourcing, SmallBizChat

How to do Facebook Ads for Business

March 20, 2012 By Melinda Emerson 5 Comments

  On Facebook, 850 million people spend more than 350 minutes a month hanging out online. To some, it may be how they keep in touch with college friends, the way new moms share photos with family, or where sports fans go to cheer on their team and connect with other fans around the world. […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media Tagged With: cost per click, CPC, facebook, Facebook ads, SEO, setting up ads, targeting

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Donna Maria is a certified entrepreneur mentor, attorney, podcaster, and author. After working as an attorney, she launched the Indie Business Network, a coaching, mentoring, and training company serving American maker entrepreneurs. In her new role as the Lifestyle CEO, Donna mentors entrepreneurs. She trains business owners to design and build a solid business platform […]

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