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You are here: Home / Archives for Guest Articles

How Your Parenting Skills Can Help You Run Your Small Business

September 8, 2015 By Melinda Emerson Leave a Comment

Running a new business? Don’t put away those parenting books…Yet. We all know raising kids is a full-time job with around-the-clock duties and tasks that never end. While diaper changing, hair braiding and helping with homework are niche skills, parenting requires a set of guiding principles that are helpful to another audience: small business owners. […]

Filed Under: Grow Your Business, Guest Articles Tagged With: small business

Four Old-School Ways To Boost Your Productivity

August 25, 2015 By Melinda Emerson 2 Comments

Ever wonder how you can boost your productivity? Chances are the answer is yes. Boosting your productivity would make it possible for you to achieve your goals in record-breaking time. The entire idea of record-breaking goal achievement is perfectly encapsulated in The 12 Week Year which introduced the idea of getting goals done in 12 […]

Filed Under: Guest Articles, Your Small Business Tagged With: Productivity

5 Ways to Increase Social Shares for Your Blog

August 4, 2015 By Melinda Emerson Leave a Comment

We all spend a lot of time developing content but if you can’t get anyone to share it in order to drive traffic back to your website, it could all be a waste of time. If you want to get people to share you latest blog posts you must understand why people hit “like” or […]

Filed Under: Guest Articles, Social Media Tagged With: social media, social shares

6 Common Email Newsletter Mistakes to Avoid

August 18, 2015 By Melinda Emerson 2 Comments

It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing

How to be a Good Business Mentor

August 11, 2015 By Melinda Emerson Leave a Comment

A mentor should have the passion and commitment to teach someone else and oversee their development and growth. A mentor should also have all the necessary skills to be able to train, or effectively teach, new skills and pass on knowledge to an employee or someone outside the company. Mentors should also be able to […]

Filed Under: Grow Your Business, Guest Articles Tagged With: mentor

How to Beat the Mid-Campaign Curse in your Crowdfunding Campaign

July 21, 2015 By Melinda Emerson Leave a Comment

If you’ve ever started a crowdfunding or fundraising campaign before, you likely know about the mid-campaign curse. Most crowdfunding and fundraising campaigns start strong only to struggle until the last few days, but that doesn’t have to happen to your campaign. Months of buildup and pre-launch buzz ensure good fundraising over the first couple of […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: crowdfunding, funding

How and When to Protect Your Intellectual Property in Your Small Business

July 28, 2015 By Melinda Emerson 4 Comments

Every business starts out from an idea. No matter where you are in the stage of solidifying your business idea or executing your business plan, intellectual property is a substantial part of the plan and you want to  timely and correctly protect this valuable asset, especially as you try to get your endeavor off the […]

Filed Under: Guest Articles, Your Small Business Tagged With: copyright, intellectual property, trademark

How To Investigate A Business Customer’s Credit

July 14, 2015 By Melinda Emerson Leave a Comment

Guest Article You have a new customer and they want to pay after you deliver your product or service. Essentially they are asking you to extend them credit. Like every bank that lends money, you should check your customer’s credit to make sure they have the financial capability to pay you when the time comes. […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: @TheKaplanGroup, business credit, business credit report, Dean Kaplan, trade references

3 SEO Tactics Could Get You Kicked Out of Google

July 7, 2015 By Melinda Emerson 2 Comments

Guest Article Ever dabbled in SEO before? You know, Search Engine Optimization? It’s a way to use content to try to get more organic traffic from search engines like Google. If you have, you might have experience with the spectrum that is everything you can do to allegedly help your site rise in the search […]

Filed Under: Branding & Marketing, Guest Articles, Technology Tagged With: @lizlockard, black hat, Liz Lockard, search engine optimization, SEO, white hat

What Every Small Business Should Know About Digital Crime

June 30, 2015 By Melinda Emerson 1 Comment

Guest Article It seems like every few weeks has revealed another major hacking case, where a group of malicious agents break into the computer system of a major company or government agency and steal the personal information of workers or customers. All kinds of companies seem to be at risk for these kinds of attacks, […]

Filed Under: Guest Articles, Technology Tagged With: @LeeYing101, computer hacking, Lee Ying, phishing, virtual security

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