Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Archives for Uncategorized

How to Develop a Signature Offer as a Business Consultant

March 10, 2025 By Melinda Emerson Leave a Comment

If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: brand differentiation, business coaching, business success strategies, client conversion, coaching business, consulting strategies, entrepreneur tips, expert positioning, high-paying clients, Marketing Plan, organic client attraction, signature offer, signature offer development, small business growth, value pricing

The Best of the SmallBizChat Podcast 2024: Your Guide to Entrepreneurial Growth

December 30, 2024 By Melinda Emerson Leave a Comment

As 2024 winds down, it’s the perfect moment to reflect on my year’s most transformative podcasts. These standout episodes, curated by me, the one and only SmallBizLady, offer unmatched insights to fuel your entrepreneurial journey. As a champion for small business owners, I am on a mission to end small business failure, and these podcasts […]

Filed Under: Business Inspiration, Grow Your Business, SmallBizChat, The SmallBizChat Podcast, Uncategorized Tagged With: best of 2024 podcasts, Best podcasts 2024, end small business failure, entrepreneurial success 2024, grow your business podcasts, Melinda Emerson podcast, New Year business goals, podcast insights, podcast inspiration, podcast recommendations, podcasting strategies, podcasts for entrepreneurs, small business podcasts, SmallBizLady podcasts, top business podcasts, top-rated podcasts 2024

How to Boost Your Revenue with TikTok Ads: A Comprehensive Guide

November 25, 2024 By Melinda Emerson Leave a Comment

TikTok has exploded onto the social media scene becoming one of the most popular platforms globally, especially among younger audiences. With over a billion active users, it’s no surprise that you might be eager to tap into TikTok’s vast audience. But advertising on TikTok isn’t just about creating a flashy video; it requires a strategic […]

Filed Under: Uncategorized Tagged With: boost revenue TikTok, digital marketing strategies, how to use TikTok ads, social media advertising, social media marketing, TikTok ad types, TikTok ads guide, TikTok advertising, TikTok for business, TikTok marketing tips

10 Things You Should Consider Before Buying Social Media Ads

November 18, 2024 By Melinda Emerson Leave a Comment

Social media selling is a powerful tool that can help businesses reach their target audience, increase brand awareness, and drive sales. Platforms like Facebook, Instagram, and TikTok offer diverse advertising options that cater to different objectives and audiences. However, before diving into social media advertising, there are several key factors to consider. Here are 10 […]

Filed Under: Uncategorized Tagged With: affiliate management tools, Affiliate marketing, affiliate program scaling, affiliate recruitment, AI automation, AI for business, automated email campaigns, business automation, commission optimization, content creation, digital marketing tools, dynamic content personalization, fraud detection, marketing automation, marketing efficiency, performance tracking, predictive analytics, revenue growth strategies, small business growth

Automating Affiliate Marketing with AI: Unlocking Efficiency and Revenue Growth

November 11, 2024 By Melinda Emerson Leave a Comment

Affiliate marketing has long been one of the most effective methods for small businesses and solopreneurs to grow revenue online. By leveraging affiliates to promote products or services, companies can reach a wider audience with minimal upfront investment. However, managing an affiliate marketing strategy manually can be time-consuming and labor-intensive. In this post, we will […]

Filed Under: AI for business, Branding & Marketing, Grow Your Business, Uncategorized, Women in Business, Your Small Business Tagged With: affiliate management tools, Affiliate marketing, affiliate program scaling, affiliate recruitment, AI automation, AI for business, automated email campaigns, business automation, commission optimization, content creation, digital marketing tools, dynamic content personalization, fraud detection, marketing automation, marketing efficiency, performance tracking, predictive analytics, revenue growth strategies, small business growth

Is Your Self-Esteem Holding Back Your Small Business?

October 28, 2024 By Melinda Emerson Leave a Comment

Self-esteem is the way we perceive and value ourselves. It is a critical component of our personal well-being. But did you know that it also plays a significant role in the success or failure of your small business? For many entrepreneurs, particularly women business owners, low self-esteem can be a silent saboteur, preventing us from […]

Filed Under: Become Your Own Boss Tips, Fix Your Business, Grow Your Business, How to Start, Solopreneurs, Starting A Small Business, Staying Productive, Uncategorized, Women in Business, Your Small Business Tagged With: building confidence in business, business growth strategies, decision making for entrepreneurs, female entrepreneurs, innovation in small business, leadership and self-esteem, networking for entrepreneurs, overcoming low self-esteem, self-esteem in business, small business success

The Follow-Up After the Sale: A Critical Strategy for B2B Customer Retention

November 4, 2024 By Melinda Emerson Leave a Comment

In the world of Business-to-Business (B2B) transactions, the relationship doesn’t end with the sale. In fact, the most critical phase of the customer relationship often begins after the deal is closed. A successful follow-up is not just a polite gesture, but a deliberate strategy to build customer retention, foster trust, and lay the foundation for […]

Filed Under: Uncategorized Tagged With: B2B customer retention, B2B relationship building, business success tips, client retention tactics, customer lifetime value, customer loyalty strategies, follow-up strategy, post-sale engagement, reduce customer churn, upselling in B2B

How Small Business Owners Can Unlock AI’s Power with Effective Prompt Engineering

October 21, 2024 By Melinda Emerson Leave a Comment

AI can be a game changer for businesses of all sizes, helping streamline operations, enhance customer service, and even drive new revenue streams. However, one of the keys to unlocking AI’s full value lies in understanding how to craft effective prompts—a practice known as prompt engineering. Prompt engineering is the art of creating precise, clear, […]

Filed Under: AI for business, Become Your Own Boss Tips, Starting A Small Business, Staying Productive, Uncategorized, Your Small Business Tagged With: AI customer service, AI for data analysis, AI for small business, AI in product descriptions, AI marketing strategies, AI prompt engineering, AI tools for entrepreneurs, business growth with AI, mastering AI prompts, women business owners

How to Organize a Sales Outreach Day as a Solopreneur

October 14, 2024 By Melinda Emerson Leave a Comment

As a solopreneur or a small business with just a few employees, you wear many hats, but sales outreach is crucial for the growth of your business. However, finding the time and energy to focus on sales can be challenging. Organizing a dedicated Sales Outreach Day each week can help you concentrate your efforts and […]

Filed Under: Uncategorized Tagged With: boost small business sales, CRM for small business, email templates for outreach, follow-up in sales, organize sales day, outreach tools and tips, personalized sales messages, pitch deck creation, sales outreach plan, sales outreach strategy, sales phone scripts, small business growth, small business success tips, solopreneur sales outreach

Why Now is the Time to Get Ready for the Holiday Shopping Season

October 7, 2024 By Melinda Emerson Leave a Comment

The holiday shopping season is the most crucial period for many small businesses, often accounting for a significant portion of their annual revenue. As a small business owner, preparation is key to capitalizing on this busy time.  With Black Friday, Small Business Saturday, Cyber Monday there are lots of opportunities to make serious money. Whether […]

Filed Under: Branding & Marketing, Business Inspiration, Featured Post, Grow Your Business, Social Media, Uncategorized, Women in Business, Your Small Business Tagged With: Black Friday sales strategy, boost holiday revenue, bundle offers for holidays, Cyber Monday marketing tips, ecommerce holiday planning, holiday packaging supplies, holiday sales inventory planning, holiday shopping preparation, increase holiday profits, maximize holiday sales, online ads for holiday season, prepare for holiday rush, retail business growth, retail strategy for holidays, seasonal sales boost, shipping preparation for holidays, small business holiday tips, small business marketing tips, small business staffing for holidays, video marketing for Black Friday

  • 1
  • 2
  • 3
  • 4
  • Next Page »

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)
  • The SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
  • 10 Critical AI Automated Workflows to Elevate Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner