Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Adrean Turner @coachadrean. Adrean is a Coach, Speaker and Corporate Trainer who provides workforce solutions and career management strategies for individuals and […]
How to Create a Small Business Sustainability Plan
Have you ever considered the environmental impact of your business on the world? Global warming is real. Scientists say that if we don’t reduce our carbon footprint by 2050, the planet is doomed. In its best sense, sustainability seeks to protect our natural environment, human and ecological health, while driving innovation and providing a good […]
Use an Ecommerce Website Builder with Your Facebook Store
In my last post, I made a case for selling your products through your own Facebook store (“How to Sell on Facebook Free: Set Up Your Own Shop”). It’s fast, it’s easy, it’s free and gives you access to one of the world’s biggest marketplaces. All these things still hold true. However, if you want […]
Taking Care of Your Mental Health as a Business Owner
Running a business is a mental and physical marathon in itself. You need to constantly be at the top of your game in order to best serve your clients, your employees, and yourself. New challenges and opportunities each day can be exhausting if you are not taking the best possible care of yourself. If you […]
How to Sell on Facebook Free: Set Up Your Own Shop
You’d be interested if someone offered you a free store to sell your products, right? Especially if it’s in an area with a huge number of passersby, many of them good potential targets for what you have to offer. This, in effect, is the reason you should sell on Facebook by setting up your own […]
Advertise Your Business on Facebook: Boost Revenue and Reach
If you are a small business that sells products online, then hopefully you’ve already discovered the power of using Facebook Ads to boost your small business revenue and reach. If you haven’t yet explored advertising on the massive social platform, which offers a two-billion-person market opportunity, then I urge you to read on so you […]
3 Things to Consider When Taking Over Your Family Business
There is no smooth path to becoming a CEO, much less taking over and transforming a longstanding family business to compete in the 21st century. As I took the reins of my second-generation multimillion-dollar business from my mother and father, and partnered with my brother, I realized the importance of striking a balance between my […]
5 Ways to Make Your Next Exit Interview Count
Your employee just quit, but you don’t know why. Sure, you have the public reason; the one he firsts tell you and the rest of the team. But you’re quite certain there’s more to the story. So how can you discover the truth? Answer: give him an exit interview. What Is an Exit Interview? An […]
10 Small Business Lessons from 20 Years of Business
I can’t believe this year marks 20 years I’ve been in business! 20 years ago I started Quintessence Group, my marketing consulting firm that works with Fortune 500 firm to reach small business, in the basement of my house. We work with brands such as VISA, Google, FedEx, Sam’s Club, ADP, The Hartford, and Pitney […]
Sell More in Your Small Business by Highlighting Benefits in Your Sales Pitch
Have you ever been the victim of an uneducated salesperson or business owner who pushes how awesome their company or product is, but not the benefits of their product or service? Yes, I have too. Here’s the deal. If you want to sell more in your small business, you need to figure out how to […]
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