You might feel like a real underdog with all the major retailers slashing pricing and offering FREE shopping this holiday, but fear not. There are numerous ways that small businesses can maximize their profits during the holiday shopping season too, you just need to be prepared. In this article, we’ll talk everything Black Friday, Small […]
How to Develop a Business Strategy – Part III
Developing a business strategy is all about looking at where you want your company to be in the next 3-to-5 years and figuring out what you need to do now to get there. If you spend your days constantly putting out fires in your business, it’s doubtful that you have much time for developing a […]
How to Develop a Business Strategy – Part II
Your business strategy is your roadmap to business success, but it needs to be adjusted annually. You and your team should take a look at your business strategy every fall to plot out your sales objectives and goals for the new year. 2019 is just around the corner, and you should start your planning process […]
Blogging for Business Part II – How to Promote Your Business Blog
When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]
7 Questions to Ask Yourself Before Starting a Business
I’ve been in business nearly 20 years and in that time many people have called me asking for advice about what they need to know to start a business. After being about asked how to transition from employee to entrepreneur over a hundred times, I was inspired to write my bestselling book, Become Your Own […]
How to Avoid a Brand Disaster
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer. She is the author of […]
How to Avoid Confrontation and Manage Conflict
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dr. Susan Harrison, who is an award-winning thought leader, change agent, speaker, trainer, and author. She speaks and writes about […]
How to Develop Content if You Hate Writing
Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you. We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]
How to Drive Profitability, Productivity, and Accountability in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Neen James, who is the author of nine books including Folding Time and her most recent, Attention Pays. In 2017 […]
7 Ways to Improve Your Work Environment in Your Small Business
Do you have a formal workplace? Do people laugh in your workplace? Do you see lots of collaboration in your office? If you are not sure how to answer these questions, chances are you might not have a work environment that is optimized for people to do their best work. Work can be stressful, and […]
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