In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books they've … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Select a Franchise Business with Dr. Robert Needham
In this episode, Melinda Emerson is joined by Dr. Robert A. Needham to explore overcoming economic slavery and fear in entrepreneurship. They discuss the advantages and downsides of franchising and highlight the importance of maintaining a high gross margin in business. Dr. Needham shares his best business advice, providing listeners with valuable insights for navigating the … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Have 300% Increase in Sales Connections with Yvonne E.L. Silver
In this episode, Melinda Emerson is joined by Yvonne E.L. Silver, who shares her expertise on sales strategies tailored for women entrepreneurs. They discuss the art of influence in sales and effective methods for approaching potential sales targets. Yvonne highlights common sales mistakes and provides valuable advice for small business owners to overcome them. Yvonne E.L. … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Leverage AI to Grow Your Business with Joanne Eriaku
In this episode, Melinda Emerson is joined by Joanne Eriaku, who brings her expertise in AI to the discussion. They explore common misconceptions about AI and its practical applications for small businesses. Joanne outlines steps for implementing AI effectively while emphasizing the importance of data security. The conversation also delves into the challenges, risks, and … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It or Quit It with Leticia Crippen and Reid Holmes
In this episode, Melinda Emerson introduces guests Leticia Crippen and Reid Holmes and sets the stage for a lively discussion on favorite podcasts and business apps. The conversation shifts to old school marketing tips, where practical advice and best business book recommendations are shared. Leticia Crippen is an award-winning creative strategist and video producer. As CEO … ⟶
Listen Now 🔊The SmallBizChat Podcast: Appreciated Branding with Reid Holmes
In this episode, Melinda welcomes guest Reid Holmes who shares his journey and search for impact in small businesses. They delve into the concept of appreciated branding, discussing its key components and how to implement it effectively across products and services. After 30 years as an ad agency creative executive – straddling the heyday of traditional and digital marketing … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Provide Great Videos with Letitia Crippen
In this episode, Melinda welcomes Letitia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Letitia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and cons of … ⟶
Listen Now 🔊The SmallBizChat Podcast: I Have Evidence with Melinda Emerson
In this episode, Melinda Emerson shares her personal story about dealing with home disasters, including experiences with insurance, Servpro, and moving her office. Melinda recounts a gas leak incident, highlighting a neighbor's alert and the troubleshooting process. She reflects on the gas leak source and other recent incidents and their impact on her perspectives. The episode … ⟶
Listen Now 🔊The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay
In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners. Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author … ⟶
Listen Now 🔊The SmallBizChat Podcast: How to Have Better Sales Results with Valdez Lasartemay
In this episode, Melinda welcomes guest Valdez Lasartemay. Valdez shares his passion for sales and fundamental techniques that drive success. They discuss the importance of building relationships and personal branding in sales. The conversation covers strategies for handling objections and tools for effective sales engagement. Valdez also explains how to leverage social media … ⟶
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