The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott ( J. Wiley & Sons, 2010) In 2007, when it originally published, a friend suggested I read The New Rules of Marketing and PR and […]
How to Choose a Business Partner
I’m Melinda Emerson and each week as Small Biz Lady (AKA @SmallBizLady), I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from Nina Kaufman (AKA @ NinaKaufman on Twitter), an award-winning business attorney, columnist and blogger for Entrepreneur online, and author of The Entrepreneurs Prenup: How to […]
Can a Mastermind Group Help Your Small Business?
Did you know that mastermind groups have the power to change your business and keep you sane as an entrepreneur? For the last few years, I have participated in two mastermind groups that have made all the difference in my business. One is a mixed group of professional speakers and coaches that is focused on […]
Top 5 Business Plan Mistakes
Successful businesses run based on an up-to-date business plan, particularly if you have a need to secure outside funding to launch or grow your business. In order to make your business plan turn into a document that you can actually use to run your business, it’s best to avoid these 5 common mistakes when writing […]
Smallbizlady’s 12 Step Program To Cure Work Addiction
Starting a small business is a great way to become a raging workaholic. As a reformed workaholic, I have developed a 12 Step program so that you can run your business and have a life. If you start your business with the knowledge of how it can easily become all consuming–hopefully you will make a […]
Could a Franchise Be the Right Model for Your Business?
I’m Melinda Emerson and each week as the Small Biz Lady (AKA @SmallBizLady on Twitter), I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my interview with Mary Tomzack (AKA @FranchiseHelp on Twitter), Mary is author of “Tips & Traps When Buying a Franchise,” and one […]
4 Keys to Small Business Success: Dream, Plan, Pray and Hard Work
All businesses start with a dream. Sometimes it’s a dream to be wealthy beyond your wildest dreams or a dream of one day seeing your name on the door. It could even be the dream to be able to take your family on the vacation of a lifetime or to start your own business so […]
Using Facebook to Promote your Small Business
I’m Melinda Emerson (AKA “Small Biz Lady”). Each week as @SmallBizLady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson (@NuSparkMktg on Twitter). Paul is the founder of NuSPark Marketing, a team of independent experts from the Philadelphia area. He […]
Ready To Become Your Own Boss in 2011? (Part 2)
In Part 1 of this article, I ask the question: Have you had it with the daily grind? When I realized being a small business owner would be my next career, I set out on a path to ditch the job that gave me headaches on the way to work every day. I knew I was […]
SmallBizLady’s Business Checklist: 10 Important Tasks To Do Before 2011
At this time of year, we all have a lot of pressures. We have our families, the holidays, parties, shopping, and our travel plans. Then there’s how we make our living. We are small business owners, we do not get lots of time off. It is important for us to stay organized to manage all […]
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