Most small businesses with an online presence have heard more than once; you need to have a blog for people to find you. While I whole-heartedly believe in that, as a blog is one of the best ways to showcase your expertise, products and offer valuable information to prospects and clients, I also know it’s […]
How To Use Blogging To Grow Your Business
As a business, you know that the more you get your message out, the higher the chances of doing more business. Unsure of the best way to reach customers, businesses often try many different methods to ensure that anyone hears their message. Businesses choose a large variety of ways to accomplish this. From billboards, radio […]
Blogging for Business Part II – How to Promote Your Business Blog
When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic […]
Blogging for Business Part I – How to Develop a Content Strategy
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]
30 Blog Ideas That Will Jumpstart Your Content Strategy
If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, […]
How to Monetize a Blog
In the first two parts of this series on blogging, I discussed how to get started blogging and 9 ways to get your blog to stand out, and now, part three is about how to go pro as a blogger and build a business. This blog post is all about how to monetize a blog. […]
How to Develop Your Content Strategy
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with John Hall, @influenceandco. John is the co-founder and CEO of Influence & Co., a content marketing firm that focuses on strategic alignment across all […]
Blogging Series Part 3: How to Monetize Your Blog
While the benefits to blogging are many in terms of the traffic it brings your business, there are even more ways to profit from blogging. One of the main benefits of building a huge following on your blog is to become a person of influence. Once you are a person of influence, you can monetize […]
5 Ways to SEO Power Your Blog
Guest Article You are taking all levels of effort to make sure your blog is branded, engaging and consistent, but are you powering it with SEO tactics to fuel an engagement from the most important of Internet entities – Google? Google loves to scour blogs and is happy (yes, happy) to reward genuine ‘white hat’ […]
Blogging Series Part 2: How to Launch a Blog
Blogging is the best thing I ever could have done for my business. Why? Because when new clients contact me for my marketing consulting services, we do not ever discuss if I can solve their problem, we only discuss my availability and the fee. My expertise is so well demonstrated online through blogging, that I […]