The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]
Content Marketing for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and […]
Getting Better Results from Your Business Blog in 2019
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]
Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies
You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]
How to Develop a Successful Content Campaign
Guest Article When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers […]
Who’s on #Smallbizchat October 2018
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]
How To Create Big-Bucks Content Without Breaking the Budget
Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]
Should You Hire a Ghostwriter for Your Small Biz Content?
Susan Payton is the President of Egg Marketing & Communications, a digital marketing firm specializing in marketing communications, copywriting, and blog posts. She uses her entrepreneurial drive to help small businesses realize their potential through smart marketing. Susan is an avid writer and author. She’s written three books: How to Get More Customers with Press […]
The Importance of Organic, Quality Content for your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]
Content Marketing & Social Media for Small Businesses
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @TedRubin. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many people in the social media world know Ted […]