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You are here: Home / Archives for content marketing

5 Reasons Why Video Is An Essential Tool for Content Marketing

February 11, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Video Is An Essential Tool for Content Marketing Featured Image

The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, mobile video consumption, small business video marketing, video, video content

Content Marketing for your Small Business

October 11, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @PhilGerb, content marketing, SmallBizChat

Getting Better Results from Your Business Blog in 2019

September 19, 2019 By Melinda Emerson Leave a Comment

Getting Better Results from Your Business Blog in 2019 - OG

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with Carolyn Crummey, @VirTasktic. Carolyn Crummey is the owner of VirTasktic – a content marketing agency that specializes in working with small […]

Filed Under: Branding & Marketing, SmallBizChat, Your Small Business Tagged With: blog, blogging, blogging rules, blogging strategy, business blog, Content, content marketing, marketing, small business blog

Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies

August 6, 2019 By Melinda Emerson Leave a Comment

You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]

Filed Under: Branding & Marketing Tagged With: content marketing, content marketing strategies, marketing, marketing strategies, small business content marketing

How to Develop a Successful Content Campaign

October 23, 2018 By Melinda Emerson Leave a Comment

Guest Article When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers […]

Filed Under: Branding & Marketing, Guest Articles, How to Start Tagged With: Content Development, content marketing

Who’s on #Smallbizchat October 2018

October 3, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]

Filed Under: Branding & Marketing, Cash Flow & Finance, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Solopreneurs Tagged With: @aliceheiman, @amandamogul, @askDeborrah, @itscherjones, @JoelBlock, @PhilGerb, branding through video, business connections, content marketing, monetize your expertise, multiple streams of income, sales processes, SmallBizChat, smallbizlady

How To Create Big-Bucks Content Without Breaking the Budget

February 28, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Many small businesses believe creating high quality content is too expensive and time consuming. Only big companies have the budget to employ someone just to write up pages for a website, right? It’s true that many big companies spend the big bucks on hiring staff with the sole purpose of keeping their websites […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business Tagged With: @insightlyapp, content marketing

Should You Hire a Ghostwriter for Your Small Biz Content?

November 5, 2015 By Melinda Emerson Leave a Comment

Susan Payton is the President of Egg Marketing & Communications, a digital marketing firm specializing in marketing communications, copywriting, and blog posts. She uses her entrepreneurial drive to help small businesses realize their potential through smart marketing. Susan is an avid writer and author. She’s written three books: How to Get More Customers with Press […]

Filed Under: Featured SmallBizChat, SmallBizChat Tagged With: content marketing, ghostwriter, susan payton

The Importance of Organic, Quality Content for your Small Business

August 13, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @JDSaunders. John D. Saunders is the Founder and CEO of 5four Digital Marketing, an innovative digital marketing firm specializing in web design, […]

Filed Under: Branding & Marketing Tagged With: content marketing

Content Marketing & Social Media for Small Businesses

July 30, 2015 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @TedRubin. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many people in the social media world know Ted […]

Filed Under: Social Media Tagged With: content marketing, social media

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Most businesses don’t actually have a sales problem—they have a nurturing problem. While many entrepreneurs are actively collecting leads, running ads, and growing their email lists, those leads often fail to turn into paying customers. Why? Because there’s no follow-up strategy. Leads go cold. Opportunities get missed. And the business ends up stuck in a […]

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