Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can […]
5 Steps to Hiring Your First Salesperson the Right Way
As a small business owner, there is a lot on your plate. You are the marketing person, the salesperson, the bookkeeper, and the overall strategist and planner. Whew… it’s a lot! But as you begin to grow your business, you want to think about outsourcing or hiring to fill some of those duties to move […]
Would CRM Software Benefit Your Small Business?
There are few arenas where small businesses have the upper hand over their larger counterparts. One area where they shine is in building and managing customer relationships. The friendly neighborhood restaurateur, or local shopkeeper, hold special places in the hearts of local customers. However, much like anything else, more and more customer relationships are becoming […]
7 Ways to Attract Customers to Your Small Business
When it comes to doing business these days, the deal is – no one wants to be sold to. You must give consistently to eventually get business, especially if you are a professional service business. Here are my 7 ways to attract customers to a small business It’s all about service. You must first try […]
How a Social CRM System Can Help You Achieve More Sales in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Brent Leary @BrentLeary. Brent is Co-founder and Partner of CRM Essentials LLC, a CRM consulting and advisory firm focused on small and […]
The Lifeline of Your Business: 5 Rules to Loving Your Sales CRM
Guest Article Don’t hate your sales CRM. It’s your friend. Really it is. An effective CRM – Customer Relationship Management – system can be the lifeline of your business. I have had the pleasure of using five different CRM systems (plus spreadsheets, notebooks, and my good old memory) over the last 15 years. Quite frankly, […]