According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
The Complete Guide to Selling Online in 2022 – Part 2
The internet has made distribution and sales so much easier than they used to be. People today do their shopping online, whether they’re buying clothes, gadgets, groceries, or toilet paper. So, if you want to build an eCommerce business and start selling online in 2022, I can help! This is Part 2 of The Complete […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business
Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]
3 Strategies to Boost Small Business Growth
Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]
10 Email Marketing Best Practices to Improve Digital Marketing ROI
Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]
How to Grow Your Small Business with Email Marketing
If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]
Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing
A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest. Yes, it can be challenging […]
How to Turn Your Stream of Leads into Sales
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]