Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Archives for email marketing

10 E-commerce Strategies to Weather an Economic Downturn

February 6, 2023 By Melinda Emerson Leave a Comment

10 E-commerce Strategies to Weather an Economic Downturn Featured Image

According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]

Filed Under: 10 Things Lists, Grow Your Business Tagged With: e-commerce business owners, economic downturn, email marketing, optimize your website, recession, sales and marketing strategy

7 Steps to Prepare for Holiday Season Sales

September 12, 2022 By Melinda Emerson Leave a Comment

It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, gift guide, holiday sales strategy, holiday season marketing plan, holiday season sales, Thanksgiving Day

The Complete Guide to Selling Online in 2022 – Part 2

January 31, 2022 By Melinda Emerson Leave a Comment

The internet has made distribution and sales so much easier than they used to be. People today do their shopping online, whether they’re buying clothes, gadgets, groceries, or toilet paper. So, if you want to build an eCommerce business and start selling online in 2022, I can help! This is Part 2 of The Complete […]

Filed Under: Grow Your Business, Your Small Business Tagged With: advertising on facebook, Amazon products and services, email marketing, selling with YouTube, tips for selling online

How to Build Great Sales Funnels

October 4, 2021 By Melinda Emerson Leave a Comment

Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email nurture sequences, five stages of customer buyer journey, free sales funnel webinar, sales funnels are important, Value ladders

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business

May 25, 2021 By Melinda Emerson Leave a Comment

How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business OG

Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere.  When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email content, email marketing, guerrilla marketing, guerrilla marketing campaign, guerrilla marketing email

3 Strategies to Boost Small Business Growth

April 12, 2021 By Melinda Emerson Leave a Comment

3 strategies to boost small business growth

Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]

Filed Under: Branding & Marketing, Featured Post, Grow Your Business, Social Media Tagged With: email marketing, grow your small business, online sales, online sales strategies, selling online, small business growth, social media marketing

10 Email Marketing Best Practices to Improve Digital Marketing ROI

March 8, 2021 By Melinda Emerson Leave a Comment

Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: digital marketing, email marketing, email subscribers, small business email marketing, welcome email

How to Grow Your Small Business with Email Marketing

March 1, 2021 By Melinda Emerson Leave a Comment

How to Grow Your Small Business with Email Marketing OPEN GRAPH

If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: effective marketing strategy for small business, email list, email marketing, email service provider, small business email marketing

Study Shows Email Will Remain Most Popular and Effective Form of Business Marketing

February 23, 2021 By Melinda Emerson Leave a Comment

A lot of professionals point out the deliberate size of email marketing as a result of growth in social media. However, those who voice out about its ineffectiveness often leave out the fact that the strategy only breaks down due to email contents that fail to meet the recipient’s interest.   Yes, it can be challenging […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, email marketing effectiveness, email marketing statistics, personalized email experiences, potential of email marketing

How to Turn Your Stream of Leads into Sales

September 5, 2019 By Melinda Emerson Leave a Comment

How to Turn Your Stream of Leads into Sales - Jennifer Dunham

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview with sales leads expert Jennifer Dunham, @jen_dunham. After owning several companies (at one time), Jennifer found that the kind of leads we […]

Filed Under: Grow Your Business, SmallBizChat Tagged With: conversions, customers, email list, email marketing, leads, sales, sales funnel

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • Next Page »

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

6 ABC Action News
Global Trade Summit

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life

In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

Fix Your Business Q&A Video

Recent Posts

  • From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life
  • The SmallBizChat Podcast: Hit It and Quit It with Hit It and Quit It with Leyanis Diaz and Tara Landes
  • How to Build a Thriving Reddit Community That Aligns with Your Audience
  • The SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes
  • June 2025 #SmallBizChat: How to Manufacture Products in the Trump Era

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Popup Image ×