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You are here: Home / Archives for email marketing

5 Ways to Get Prospect Email Addresses

September 28, 2015 By Melinda Emerson Leave a Comment

Doesn’t it feel like no one uses the phone anymore? Everyone is either texting or emailing; even the fax has all but become obsolete. With most people having a strong dislike of junk mail, spam, and telemarketers, you’ll be hard-pressed to gain any marketing ground without the consent of your customers. Without a list of […]

Filed Under: Featured Post, Grow Your Business Tagged With: email marketing, prospects

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

5 of the Best eCommerce Marketing Strategies to Explode Your Sales

June 30, 2020 By Melinda Emerson Leave a Comment

5 of the Best eCommerce Marketing Strategies to Explode Your Sales Featured Image

eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered.  eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: eCommerce Marketing Tips, ecommerce strategy, email marketing, novel eCommerce strategies, Word-of-mouth Marketing

10 Tips To Not Let Email Overwhelm Your Sales Efforts

January 8, 2020 By Melinda Emerson Leave a Comment

10 Tips To Not Let Email Overwhelm Your Sales Efforts - Melinda Emerson

Are you letting email overwhelm your sales efforts? Here are 10 tips to break free from email overwhelm and turn your email process into a selling machine!

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: business processes, business solutions, email, email marketing, email software, email system, mix max

8 Pro Tips to Help Your Sales Emails Avoid the Spam Box

July 23, 2019 By Melinda Emerson Leave a Comment

Your sales and marketing teams are brainstorming every day to create personalized, compelling and attractive sales emails to your prospects and customers. The amount of time, energy and other resources that goes into developing sales emails is unfathomable. In the pursuit of getting more business and creating better contacts, emails are the most professional and […]

Filed Under: Guest Articles, Your Small Business Tagged With: email marketing, emails, inbox, sales email, small business, spam emails

How to Generate Business Leads on Autopilot With Cold Emails

February 12, 2019 By Melinda Emerson Leave a Comment

Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]

Filed Under: Branding & Marketing, Business Inspiration, Guest Articles Tagged With: build leads, cold email, create a lead magnet, digital marketing, email marketing, internet marketing

News Flash: Email Marketing Still Provides the Highest ROI

May 22, 2018 By Melinda Emerson Leave a Comment

Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI.  80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, emails

How to Reap Big Benefits from Email Marketing

December 6, 2016 By Melinda Emerson Leave a Comment

Guest Post Email marketing is an effective way of staying in touch with targeted market audience. For several years, it has remained one of the best strategies of achieving marketing goals. However, email marketing only works effectively for those who have an idea of what it takes to make the most out of it. Despite […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing, marketing

6 Common Email Newsletter Mistakes to Avoid

August 18, 2015 By Melinda Emerson 2 Comments

It’s no secret that sending out regular email newsletters can help drive repeat business. It can also deliver better returns on your marketing investment, encourage your customers to generate referrals and attract new customers. It has a more personal touch than a Facebook status update. Email has become an essential marketing tool. In order for […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: email marketing

How to Write Emails That Will be Read

May 26, 2015 By Melinda Emerson Leave a Comment

Guest Article In today’s digital age, it’s not uncommon to send and receive hundreds of emails on a daily basis. If you have your own business, it’s a fantastic opportunity to introduce your company to prospective clients. Getting people to actually read your emails, however, is another matter. For anyone who wants to send effective […]

Filed Under: Branding & Marketing, Guest Articles Tagged With: @beirnesophia, email marketing, small business marketing, Sophia Beirne

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