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You are here: Home / Archives for live events

15 Heartfelt Ways to Show Customers Love

February 12, 2024 By Melinda Emerson Leave a Comment

February is more than just a month for romantic expressions; it’s an opportunity for businesses to extend love and appreciation to your most valuable asset – your customers. While the romantic spirit may be associated with couples, small businesses should embrace the chance to strengthen their bond with customers. Let’s explore 15 creative ways to […]

Filed Under: 15 Things Series Tagged With: business tips, charitable causes, customer appreciation, customer feedback, customer retention, Customer satisfaction, early access, economic downturns, February, festive packaging, flash sales, gifts with purchase, hand-written notes, live events, loyalty programs, marketing costs, Meaningful connections, repeat business, resilience, social media engagement, Valentine’s Sale, virtual events, virtual gift guide, word of mouth

The SmallBizChat Podcast: How to ROCK Your Next Trade Show with Dianna Geairn – Ep. 008

December 23, 2019 By Melinda Emerson Leave a Comment

How to ROCK Your Next Trade Show Featured Image

Dianna Geairn, aka The Irreverent Sales Girl, is the founder of Trade Show Makeover, a company that helps clients with generating business leads from the trade show floor. Her company has been featured in media publications like Forbes, Entrepreneur Magazine, and SellingPower. She is the host of the Youtube video series, The SellOut Show, where […]

Filed Under: The SmallBizChat Podcast Tagged With: attending live events, cost-per-appointment, entrepreneur, generating leads, live events, small business owners, trade show

Be SEEN in 2019: Social Media, Personal Branding & Making Money at Tradeshows & Live Events

February 21, 2019 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE, our show featured three guests: Designing a Powerful Social Media Plan for 2019 with Alex Romanovich, @alexromanovich, How to Make Money with Tradeshows & Live Events with Dianna Geairn, @iSalesGirl, and How to Grow Sales and  Your Business By Being a Celebrity CEO with Ramon Ray, @RamonRay. I pulled three […]

Filed Under: Branding & Marketing, SmallBizChat, Social Media Tagged With: attract the millennial customer, Attracting Millenials, influencer marketing, live events, personal branding, social media, tradeshows

Ask SmallBizLady: How I can market my book while I am at events?

November 12, 2018 By Melinda Emerson Leave a Comment

I recently got an email question from one of my readers that I realized might be helpful to others as an Ask SmallBizLady post. She recently self published a book, and built a t-shirt line to promote the book. The t-shirts are selling, but the book is not. So she posed this question to me.  […]

Filed Under: Ask Smallbizlady, Branding & Marketing, Grow Your Business Tagged With: book marketing, live events, marketing at events

Why Small Businesses Need to Host Live Events

February 6, 2018 By Melinda Emerson Leave a Comment

Guest Article In this world of fast moving data and instant everything, there is one key element that remains from the beginning of time – connection.  Funny, how in a time with video conference calls and text messaging, people still want to have a connection with the people they are doing business with.  The need […]

Filed Under: Grow Your Business, Guest Articles Tagged With: business connection, live events

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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