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You are here: Home / Archives for Marketing Plan

How to Develop a Signature Offer as a Business Consultant

March 10, 2025 By Melinda Emerson Leave a Comment

If you’re a business consultant looking to stand out, attract high-paying clients, and streamline your services, developing a signature offer is a game-changer. A signature offer is your flagship service or program—a unique, well-defined solution that addresses your clients’ biggest pain points. It’s what sets you apart from the competition and makes your business synonymous […]

Filed Under: 31 Ways to Boost Your Small Business, Branding & Marketing, Grow Your Business, Uncategorized, Your Small Business Tagged With: brand differentiation, business coaching, business success strategies, client conversion, coaching business, consulting strategies, entrepreneur tips, expert positioning, high-paying clients, Marketing Plan, organic client attraction, signature offer, signature offer development, small business growth, value pricing

How to Write a Marketing Plan in 7 Simple Steps

October 2, 2023 By Melinda Emerson Leave a Comment

How to Write a Marketing Plan in 7 Simple Steps featured image

Jumping into the world of small business? Kudos to you! It’s a thrilling ride, but you need a game plan to make the journey smoother. If you’re wondering how to write a marketing plan, you came to the right place. This guide will break down how to write a marketing plan in seven easy-to-follow steps. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: competition, market size, Marketing Plan, niche, world of small business

Gear Up Your Small Business Marketing for 2017

November 7, 2016 By Melinda Emerson Leave a Comment

The last quarter of the calendar year has its own vibe, whether your business counts on holiday shopping to boost revenues, or whether it slows as the year winds down, it’s time to launch your 2017 marketing efforts. Now is an excellent time to re-evaluate your small business marketing strategy and think about what you […]

Filed Under: Branding & Marketing, Featured Post, Your Small Business Tagged With: entrepreneur, marketing, Marketing Plan, small business marketing

How to Write A Business Plan Part II

November 16, 2015 By Melinda Emerson 2 Comments

A business plan is your strategy for bringing your product or service to the marketplace. This is Part II of my four-part series on how to write a business plan. Last week, in Part I of my blog series on how to write a business plan, we focused on developing your business model, which is […]

Filed Under: Featured Post, Starting A Small Business Tagged With: business plan, Marketing Plan

How to Develop a Killer Marketing Plan – Part II

July 20, 2015 By Melinda Emerson Leave a Comment

It’s great that you have a marketing plan, now you must determine how you will pay for your outreach efforts. In Part I of this series, we focused on how to develop a killer marketing plan. Now you need to budget what you will spend on marketing. Creating a budget is not always the fun […]

Filed Under: Branding & Marketing, Starting A Small Business Tagged With: marketing budget, Marketing Plan

How to Develop a Killer Marketing Plan For Your Small Business – Part 1

July 13, 2015 By Melinda Emerson 4 Comments

  Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point to being in business. In order to make sure your product is exposed to consumers, you need to develop a robust marketing plan […]

Filed Under: Branding & Marketing Tagged With: Marketing Plan, target market

Your GPS To Start a Small Business

March 15, 2010 By Melinda Emerson 5 Comments

Most people dream about owning a small business. You may have had a “notion” for years that someday you would be CEO of a company, successful beyond your wildest dreams. Turning that dream into reality is an evolutionary process, involving not only having a solid business idea, but also understanding the “business of running a business.” Then […]

Filed Under: Become Your Own Boss Tips, Starting A Small Business, Women in Business Tagged With: become your own boss, Business Concept, business plan, Emerson planning system, EPS, Finanacial Plan, Life Plan, Marketing Plan, melinda emerson, start a business

How To Develop a Marketing Plan for Your Small Business

September 9, 2010 By Melinda Emerson 3 Comments

Each week as @Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with @KindraCotton Kindra Cotton owns SSS for Success (EASY Brand Marketing Specialists), a company that promotes Small Business Survival through EASY Sales using the specially designed EASY Brand Marketing Program.  She is […]

Filed Under: SmallBizChat Tagged With: Kindra Cotton, marketing, Marketing Plan, melinda emerson, small business, smallbizlady

Time to Start Planning for 2012

September 26, 2011 By Melinda Emerson 9 Comments

The kids are back in school and Halloween is fast approaching.  People it is time to start planning your budget and marketing plan for the coming year.  2012 will be here before you know it and you do not want it to sneak up on you. Just like many of your clients are reaching out […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: accountant, Budget and Sales Projections, Clients, Marketing Plan, melinda emerson, niche target customer, Plan for 2012, relationship selling, small business, smallbizlady, Tax preparer

5 Tips to Create a Successful 2012 Marketing Budget

December 6, 2011 By Melinda Emerson 1 Comment

It isn’t 2012 just yet.  But that doesn’t mean you shouldn’t be planning for it.  For any business to be successful, it’s necessary to have a marketing budget.  And while next year seems like a far off notion today, there is no better time to start establishing how you’ll invest your marketing dollars.  Below are […]

Filed Under: Branding & Marketing, Grow Your Business, Women in Business, Your Small Business Tagged With: 2012, assess this year's budget, income column, marketing budget, Marketing Plan, melinda emerson, Morgan Leu Parkhurst, Plan for 2012, strategy

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In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands. […]

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