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You are here: Home / Archives for marketing strategies

The SmallBizChat Podcast: Hit It and Quit It with Carson Wagner, Angela Williams, and Dr. Stephanie West

January 29, 2026 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson is joined by Angela Williams, Dr. Stephanie West, and Carson Wagner for a panel discussion on their favorites in the world of podcasting, top apps for small business owners, marketing tips to enhance business growth, and must-read business books that have influenced their journeys. Carson Wagner, is the Founder and […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business books, business growth, entrepreneurship, expert panel, favorite apps, marketing strategies, Podcasting Tips, small business, small business advice, upcoming events

The SmallBizChat Podcast: How to Build a Group Coaching Program with Chris Williams

November 13, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Chris Williams, who shares his entrepreneurial journey and transition into group coaching. They discuss the structure and pricing strategies essential for successful group coaching programs, along with marketing tactics and key considerations for launching such initiatives. Chris offers insights on certification processes and actionable steps for starting a group […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: action steps, book recommendation, business advice, business apps, business certification, entrepreneurial journey, Group Coaching, marketing strategies, podcast recommendations, pricing strategies, SmallBizChat

26 Great Ideas to Market Your Coaching Business

October 6, 2025 By Melinda Emerson Leave a Comment

Marketing your coaching business isn’t an afterthought, it’s a designed system that blends authenticity, clarity, and deliberate outreach. In a crowded market, remember that coaching is different: you’re not just selling sessions, you’re inviting someone into a trusting relationship that catalyzes change. Because your offer is intangible, your marketing must make outcomes tangible, share client […]

Filed Under: Branding & Marketing, Featured Post, Fix Your Business, Grow Your Business, How to Start, Sales, Solopreneurs, Women in Business, Your Small Business Tagged With: coaching business, grow your coaching business, marketing ideas, marketing strategies, small business marketing

The SmallBizChat Podcast: Hit It and Quit It with Toni Harris Taylor and Michelle Songy

September 25, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson presents the “Hit It and Quit It” segment, engaging in lively discussions on key business topics with Toni Harris Taylor and Michelle Songy. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Toni Harris Taylor, an […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, Sales, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business apps, business books, business tips, entrepreneurship, expert panel discussion, favorite podcasts, marketing strategies, Small Biz Lady Academy, small business, small business advice

The SmallBizChat Podcast: Hit It and Quit It with Michelle Songy and Ryan Hogan

August 28, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson hosts a panel discussion with Michelle Songy and Ryan Hogan. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Michelle Songy is the Founder and CEO of Press Hook, a media platform that helps small businesses […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, Sales, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business apps, business books, business tips, entrepreneurship, expert panel discussion, favorite podcasts, marketing strategies, Small Biz Lady Academy, small business, small business advice

The SmallBizChat Podcast: Hit It and Quit It with Toni Johnson, Sherill Mosee, and Natalia Caylor

July 31, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson hosts a panel discussion with Natalia Caylor, Sherill Mosee, and Toni Johnson. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Toni Johnson is the Head Chef and CEO of The Jamaican Pattie Shop. A plant-based […]

Filed Under: Business Inspiration, Fix Your Business, Grow Your Business, Leadership, Sales, SmallBizChat, Teams, The SmallBizChat Podcast Tagged With: business apps, business books, business tips, entrepreneurship, expert panel discussion, favorite podcasts, marketing strategies, Small Biz Lady Academy, small business, small business advice

The SmallBizChat Podcast: How Do You Create a Product in the Culinary Industry with Toni Johnson

July 17, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target’s Forward Founders Program, which helped shape her business approach. The conversation highlights her unique food flavors and vegan options, reflecting her innovative culinary style. Toni outlines her business model, which encompasses […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business model, catering services, entrepreneurship, marketing strategies, product scaling, restaurant industry, small business, Target Forward Founders, unique flavors, vegan food

The SmallBizChat Podcast: How to Grow Your Business with Expert Market Positioning with Debbie Allen

March 13, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business foundation, content creation, entrepreneurship, expert positioning, investing in experts, low-cost strategies, marketing strategies, pandemic impact, small business advice, speaking strategies

The SmallBizChat Podcast: Top 10 Things Small Business Owners Need to Focus on in 2025 with Melinda Emerson

January 2, 2025 By Melinda Emerson Leave a Comment

To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain.     Listen […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business agility, business automation, business goals, business resilience, customer experience, cybersecurity, digital presence, economic pressures, Employee Well-being, innovation, leveraging AI, marketing strategies, networking, revenue diversification, revenue models, small business advice, small business tips, supply chain management, sustainability

The SmallBizChat Podcast: It’s Your Make It Season with Melinda Emerson

October 24, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business goals, business resilience, customer experience, economic pressures, innovation, leveraging AI, marketing strategies, networking, revenue models, small business advice

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Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Joe Mindak and Michelle Walker-Davis

In this episode, Melinda Emerson kicks off The SmallBizChat with a discussion on favorite business tools and tips. She shares her own recommendations and invites listeners to explore new strategies for enhancing their business operations. The conversation transitions to recommended business books, highlighting influential reads that have shaped successful entrepreneurs. Joe Mindak is a connector, operator, […]

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