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You are here: Home / Archives for marketing strategies

The SmallBizChat Podcast: How to Grow Your Business with Expert Market Positioning with Debbie Allen

March 13, 2025 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson welcomes Debbie Allen to discuss her journey in business and the art of expert positioning. They explore how the pandemic has influenced the creation of experts and delve into the essentials of content creation and defining expertise. Debbie shares insights on building a strong business foundation and offers valuable advice […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business foundation, content creation, entrepreneurship, expert positioning, investing in experts, low-cost strategies, marketing strategies, pandemic impact, small business advice, speaking strategies

The SmallBizChat Podcast: Top 10 Things Small Business Owners Need to Focus on in 2025 with Melinda Emerson

January 2, 2025 By Melinda Emerson Leave a Comment

To kick off the new year, Melinda Emerson breaks down the top 10 things to incorporate into your business practice this year to stay ahead of the competition, from AI to Customer Experience to Your website. The discussion covers leveraging AI for business automation, strengthening cybersecurity, and building a resilient supply chain.     Listen […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business agility, business automation, business goals, business resilience, customer experience, cybersecurity, digital presence, economic pressures, Employee Well-being, innovation, leveraging AI, marketing strategies, networking, revenue diversification, revenue models, small business advice, small business tips, supply chain management, sustainability

The SmallBizChat Podcast: It’s Your Make It Season with Melinda Emerson

October 24, 2024 By Melinda Emerson Leave a Comment

In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts […]

Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: business goals, business resilience, customer experience, economic pressures, innovation, leveraging AI, marketing strategies, networking, revenue models, small business advice

27 Irresistible Formulas for Developing Headlines That Make People Click

August 26, 2024 By Melinda Emerson Leave a Comment

When it comes to developing great content, your headlines are key. Headlines are your first—and often only—chance to capture the attention of potential readers. A compelling headline can mean the difference between a click and a pass. Whether you’re crafting headlines for blog posts, social media, or email marketing, mastering the art of headline writing […]

Filed Under: Branding & Marketing, Grow Your Business, Social Media, Women in Business, Your Small Business Tagged With: blog title formulas, business growth, click-worthy headlines, compelling headlines, content creation, content marketing, copywriting, digital marketing, email marketing, headline tips, headline writing, marketing strategies, online marketing, reader engagement, social media marketing

The SmallBizChat Podcast: Treating Your Business Like a Private Club with Dawnna St. Louis

October 13, 2022 By Melinda Emerson Leave a Comment

Treating Your Business Like a Private Club with Dawnna St. Louis 1200 x 1200

Dawnna St. Louis is an in-demand international speaker and sales and revenue acceleration coach. She is called the ‘coach’s coach’ when she works with subject matter experts to turn their expertise into high-profit coaching and speaking businesses. Next year, she will launch her Fyrebrand-certified coaching program for those who want to be successful business coaches […]

Filed Under: The SmallBizChat Podcast Tagged With: coaching, customers, funnel, marketing strategies, revenue

The SmallBizChat Podcast: Master Your Marketing with Wake Up Warrior Garrett White – Ep. 006

November 25, 2019 By Melinda Emerson Leave a Comment

Master Your Marketing with Wake Up Warrior Featured Image 1200 x 1200

Garrett White is the founder of Wake Up Warrior and Warrior Week. Wake Up Warrior is the world’s leading training system for modern married businessmen. He teaches men how to get out of their own way and break free from the person they used to be to finally step into their greatness as a man. […]

Filed Under: The SmallBizChat Podcast Tagged With: achieve greatness, entrepreneurs, marketing problems, marketing strategies, mastering your marketing, small business owners, Wake Up Warrior

Marketing Strategies to Launch Your Small Business, Part 1

October 17, 2022 By Melinda Emerson Leave a Comment

Marketing Strategies to Launch Your Small Business, Part 1 OG

After spending time researching your niche target market and developing a business plan, the next step is to launch your small business. Now, you typically want to start your soft marketing efforts online at least three to six months before your official opening. Let’s discuss some marketing strategies for getting customers in the door.  Some […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: hire a publicist, landing pages, Launch Your Small Business, marketing strategies, social media promotions

5 Reasons Why Businesses Need SEO

October 27, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Businesses Need SEO Featured image

You’ve heard about SEO. You are convinced that SEO works really well for different types of businesses online. What you might be wondering is the why— why a business needs SEO and why it’s so powerful. SEO is a strategic process of increasing a website’s traffic quality and quantity by boosting its visibility to search […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: link building, marketing strategies, search engine optimization, seo strategies, small business, visibility on search engines

3 Ways to Boost Your Small Business Marketing Using Psychology

October 22, 2019 By Melinda Emerson Leave a Comment

3 Ways to Boost Your Small Business Marketing Using Psychology - OG

Small business marketing can be tough sometimes. As well as focusing on lead generation, you have to spend time nurturing and pushing customers through your sales funnels to create essential customer loyalty. Sometimes, you could benefit from extra strategies to give your small business marketing an edge. Using the power of psychology in your marketing […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: marketing psychology, marketing strategies, psychology, small business brand awareness, small business marketing, small business marketing tips, social proof

Supercharge Your Small Business with These 3 Actionable Content Marketing Strategies

August 6, 2019 By Melinda Emerson Leave a Comment

You’re posting on social media for your small business. You’re writing educational blog posts. You’re making entertaining videos. You’re checking all the boxes and churning out content left and right. But maybe you’re finding yourself stuck in a rut and wondering if your current content marketing strategy is actually helping grow your business. If you’re […]

Filed Under: Branding & Marketing Tagged With: content marketing, content marketing strategies, marketing, marketing strategies, small business content marketing

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Running a small business requires wearing multiple hats—operations, marketing, finance, customer service, and more. Fortunately, there’s a wide range of free tools that can help you streamline your processes, increase productivity, and save money. Whether you’re a solopreneur or managing a growing team, these 50 best free apps for small business owners are powerful, practical, […]

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