As we start a new year, we arrive at a vantage point for the state of online and social media marketing. With predictions and trends abounding for 2013, we’re starting the new year with some resolutions that take advantage of the changing social media landscape. Here are 5 social media resolutions for 2013 that you’ll […]
Where will Social Media Lead You in 2011?
Where will Social Media Lead You in 2011? By Barbara Pender Mobile marketing will be among the hottest trends. Are you ready? Here is a checklist of the basic items you need to have and to hold as you begin to marry into this next rampant stage of Social Media. I promise to leave you […]
National Small Business Week is Here!
America’s #1 Small Business Expert Joins the New York Times. I am excited to announce that I am joining the writing team at the You’re the Boss section of The New York Times. Premiering this May, my column on social media and small businesses will run weekly on the blog centered on small business ownership […]
6 C’s of Social Media Marketing For Small Business
If you decide that you want to start using social media marketing to promote your small business, now is a great time to get started. First make sure that your website is helpful, up-to-date, loads quickly and is ready for visitors. You should have at least 3-5 ways to engage prospects on your website. Invite […]
How To Get Started Using Social Media To Promote Your Small Business
Every week as @SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview withLiana “Li” Evans @StorySpinner who is known as theonline marketing geek girl who loves all things social media! She has been an accomplished […]
3 Questions to Ask During Your Social Media Audit
Guest Article Now that everyone’s well on the “Social media bandwagon,” it’s time for the savvy entrepreneur to access their position with their online marketing to see where they stand. Traditionally, you would perform a “Social Media Audit” as you are launching a social media campaign to understand what your competition is doing and get […]
Use the 3 C’s of Social Media: Content, Community, Commerce
If you are running a small business today you better be using social media marketing. Social media has taken over the internet over the past few years. The great thing for small businesses is it’s all about the one-on-one connection, larger companies no longer have the upper hand. You must listen, engage and then […]