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You are here: Home / Archives for video content

August 2024 #SmallBizChat: How to Create Great Videos and Build a Strong Brand

August 22, 2024 By Melinda Emerson Leave a Comment

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: brand, branding through video, Create a brand, create videos, strong branding, video content, video marketing

12 Reasons to Use Video Marketing in Your Small Business

April 3, 2023 By Melinda Emerson Leave a Comment

12 Reasons to Use Video Marketing in Your Small Business Featured Image

In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: marketing strategy, power of video marketing, search engines, small business video marketing, video content

The SmallBizChat Podcast: Using Video to Build Relationships for Your Business with Julie Hansen

January 20, 2022 By Melinda Emerson Leave a Comment

Using Video to Build Relationships for Your Business with Julie Hansen 1200 x 1200

Julie Hansen is a virtual keynote speaker, author, actor, and sales presentation expert. With over 20 years of experience as a sales leader, she has worked in various competitive industries such as technology and real estate. As a professional actor, she has worked in plays, commercials, and television shows. Julie is the author of several […]

Filed Under: The SmallBizChat Podcast Tagged With: best video content, gain confidence on camera, improve your video presence, marketing strategy, video content

5 Reasons Why Video Is An Essential Tool for Content Marketing

February 11, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Video Is An Essential Tool for Content Marketing Featured Image

The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, mobile video consumption, small business video marketing, video, video content

How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

How to Use Video to Rehumanize Your Business

June 13, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: small business video marketing, video, video communication, video content, video marketing, VIDEOS

It’s Time to Update Your YouTube Profile

June 3, 2013 By Melinda Emerson Leave a Comment

In June, YouTube is rolling out its newest feature; and if you haven’t already done so, it’s time to finally get a branded YouTube channel. Video is clicked on 41% more often than other content online.  There are estimates that by 2014, 90% of all content shared online will be video, so it’s time for […]

Filed Under: Branding & Marketing, Social Media Tagged With: One Channel, video content, youtube

How to Use Video Blogging to Generate Buzz for a Small Business

August 13, 2013 By Melinda Emerson Leave a Comment

Guest Article In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog […]

Filed Under: Branding & Marketing, Guest Articles, Technology Tagged With: using video in a small business, Veronica Clyde, video, video blogging, video content

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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