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You are here: Home / Archives for Melinda Emerson

How to Handle HR Issues In Your Small Business

June 21, 2018 By Melinda Emerson Leave a Comment

This week on #Smallbizchat LIVE our show featured three guests, HR Expert Oginga Carr @OgingaCarr Sales Expert Shawn Karol Sandy @ShawnSandy1 and Veteran Entrepreneur @Twyla Garrett I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat Live is broadcast on my SmallBizLady Facebook […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @ogingacarr, @shawnsandy1, @TwylaGarrett, dealing with employees in small business, HR, human resources, SmallBizChat

How to Recruit Top Talent by Leveraging Social Media

June 19, 2018 By Melinda Emerson Leave a Comment

Guest Article Job fairs and job search websites are great, but the key to successful recruitment of top talent today lies in leveraging social media networks. It is one of the best ways to tell people who you know that you have a job opportunity. By leveraging social platforms such as Facebook, LinkedIn and Twitter, […]

Filed Under: Guest Articles, Social Media Tagged With: Hiring, leverage social media, social media

How to Get Started with a Podcast

June 18, 2018 By Melinda Emerson Leave a Comment

If you are going to start doing a podcast to create content to promote your business, there are a few things that you need to know. Doing a podcast is hard work, so in order to leverage it to drive brand awareness and sales in your business you need a refined topic, a regular schedule, […]

Filed Under: Branding & Marketing, How to Start, Technology Tagged With: getting started with podcast, podcast, podcasting

How to Avoid a Brand Disaster

June 14, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer.  She is the author of […]

Filed Under: Branding & Marketing, Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Your Small Business Tagged With: @deb_sol, brand disaster, SmallBizChat

How to Maintain Creativity as a Small Business

June 12, 2018 By Melinda Emerson Leave a Comment

Guest Article How to be creative and stay competitive is a universal problem for Fortune 500 companies and small businesses. Everyone needs help wrangling the creative process. At Modernist Studio, we work with large companies, but we enjoy working smaller and medium sized businesses, who have fewer resources to help them strategically integrate creativity into […]

Filed Under: Business Inspiration, Guest Articles Tagged With: creative process, creativity, creativity in business

SmallBizLady’s Summer Reading List 2018

June 11, 2018 By Melinda Emerson Leave a Comment

As you know by now, summertime is when I catch up on my business book reading. Every year, I take a look at all the books I’ve been sent in the last six months to see what’s worth a good read. There are some gems that have been released this year in entrepreneurship, marketing, and […]

Filed Under: 10 Things Lists, Business Inspiration Tagged With: summer reading, summer reading list

How to Avoid Confrontation and Manage Conflict

June 7, 2018 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Dr. Susan Harrison, who is an award-winning thought leader, change agent, speaker, trainer, and author. She speaks and writes about […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat, Your Small Business Tagged With: @drsusanharrison, conflict management, confrontation, SmallBizChat

Who’s on #Smallbizchat June 2018

June 5, 2018 By Melinda Emerson Leave a Comment

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions […]

Filed Under: Featured Post, Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @deb_sol, @drsusanharrison, @ogingacarr, @SellingAgency, @sharilevitin, @TwylaGarrett, branding, business perseverance, conflict, customer retention, human resources, sales, SmallBizChat, smallbizlady

How to Develop Content if You Hate Writing

June 4, 2018 By Melinda Emerson Leave a Comment

Creating original content is the best way to demonstrate your expertise and build your brand online, but you need to find a content area that works for you.  We tend to think of content in terms of blogs or written words. Writing how-to articles, check lists and informative blog posts are certainly an avenue to […]

Filed Under: Become Your Own Boss Tips, Your Small Business Tagged With: content strategy, develop content, writing

How to Beat the Odds As a Small Business

May 31, 2018 By Melinda Emerson 1 Comment

Guest Article It’s lonely at the top. Especially if you are a small business. There are nearly 30 million small businesses in the United States, but only about 5 million of them look like miniature large businesses. The vast majorities are businesses with 1-5 people. Getting large is not the prime directive, surviving and prospering […]

Filed Under: Guest Articles, Starting A Small Business Tagged With: advisors, coach, entreprenuers, mentor, startups

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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If you’re a coach, consultant, or small business owner trying to grow your brand, you’ve probably explored all the usual places—Facebook, Instagram, LinkedIn, maybe even YouTube. But there’s one platform you may be sleeping on that’s built for community: Reddit. It’s not just a place for memes and debates—it’s where niche conversations thrive, people show […]

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