Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small […]
What is the Best Way to Get Your Product Into Whole Foods?
Whole Foods is perceived as the “Holy Grail” in the natural foods business. But the chain had exceptional high quality standards for suppliers of organic and natural food products and a very picky and affluent customers base. Being in Whole Foods Is the big time, but can slow growth, even if your brand and products […]
How to Drive Profitability, Productivity, and Accountability in your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Neen James, who is the author of nine books including Folding Time and her most recent, Attention Pays. In 2017 […]
News Flash: Email Marketing Still Provides the Highest ROI
Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you […]
How to Boost Your Multilevel Marketing Business
Joining a multilevel marketing (MLM) business, is often people’s first foray into business ownership. But you need to understand a few things to really leverage this opportunity. It’s a 100 billion dollar industry, which means there is real money from to be made by doing them, but it is a business model that has a […]
Getting Your Business in the News
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Nikki Woods. Nikki is a media expert, best-selling author and motivational speaker as well as the former senior producer of […]
How to Get Your Small Business Ready for Mobile First Indexing
Guest Article More than half of all internet searches take place on mobile devices. Now, Google has decided that they are going to adapt their search engine to this trend by prioritizing mobile first indexing. Google has already started testing mobile-first indexing with a small number of websites and expects to fully roll out the […]
7 Ways to Improve Your Work Environment in Your Small Business
Do you have a formal workplace? Do people laugh in your workplace? Do you see lots of collaboration in your office? If you are not sure how to answer these questions, chances are you might not have a work environment that is optimized for people to do their best work. Work can be stressful, and […]
How to Implement Your Startup Business Ideas
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Brian T. Church. He is a business relationship expert who has spent more than 20 years in the global marketplace […]
How To Become a Best-Selling Author in 90 Days
Guest Article These days, “best-selling” is a term that people throw around pretty loosely. But bottom-line, there has to be a lot of sales somewhere for the title to hold true. So how many sales does it take? My answer is 10,000. That is a respectable number, no matter what your angle. Some argue that […]
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