Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Ed Jerdonek, @ejerdonek, CEO of Luckett & Farley, the oldest architectural firm in the nation. This innovative, award-winning company is based in […]
The Value of Coupons as a Marketing Tool
Guest Article There are a few famously recession-proof industries. Liquor is one of them- sometimes people need a drink more than ever when the economy’s tanked. Health care is another; production and distribution of food staples; funerary services, etc. Any product or service that people are going to use can pretty safely be categorized as […]
How to Become a Brand in Demand
I recently did a live interview on Twitter for the Women Speakers Association on how to become a brand in demand to grow your small business. I thought the information would be helpful to all of you, my loyal blog readers, so here is the complete Q+A from the live conversation. What does it mean […]
How to Have a Successful Mindset to Run a Profitable Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Cheryl Wood, @CherylEmpowers. Cheryl is a speaker and coach who equips new and emerging entrepreneurs with the tools to shift […]
10 Building Blocks to Small Business Success
Guest Article When it comes to starting a business, it’s best to start with the fundamentals. You must first come up with a good idea. Then figure out if you can generate a customer base. You must consider your financial position. Conduct a SWOT analysis. Then once you have some proof of concept you’ll need […]
Ask SmallBizLady: Should I Focus on My Personal Brand or Brand My Company?
One of my loyal blog readers asked: I’ve learned from you and others that personal branding is a must if you want to set yourself up as an expert in your given area. Therefore, I’ve been positioning myself via my websites by personally branding myself. I have a few trusted advisors who are black women. […]
Using LinkedIn to Fill Your Sales Pipeline
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #Smallbizchat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Dana Taylor @EthosGold. Dana is CEO & Chief Strategist of Intelligent Ethos, Inc. which serves businesses ranging $2M-$10M in revenue, […]
How to Use Video Blogging to Generate Buzz for a Small Business
Guest Article In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog […]
When is the Last Time You Sharpened Your Knife in Your Small Business?
I’ve been running my small business for 14 years. Every year, since I’ve been operating my social media marketing and content company, Quintessence Multimedia, I have invested in professional development courses for myself. One of the hallmarks of an exceptional leader is being a life-long learner. I’m a big fan of reading to grow your mind, […]
How to Become a Successful Network Marketer
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Early Jackson, @Mr_Empowerment. Early Jackson has been involved in several businesses in the MLM industry since 1996. As a participant […]
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