By some accounts, I am a dinosaur. I remember a simpler time with respect to technology and the workplace. I started my big corporate career in the mid-1990s, the halcyon era from tech stalwarts IBM, Microsoft, Oracle, PeopleSoft, and other blue chip brands. Sure, they were back office, CRM, and productivity apps designed for the […]
SmallBizLady’s Summer Reading List 2011
For those of you who follow this blog, you know that I love books. One of the most important things you must be as a small business owner is a lifelong learner. Reading a key way to learn more to run your business better. You may be counting down to your family vacation, (even if […]
How to Launch Your Business While Working Full Time – QA with Tai Goodwin
Every week as Small Biz Lady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with #smallbizchat co-host and social media consultant Tai Goodwin @TaiGoodwin. Tai is one of the growing population of employedpreneurs: full-time employees […]
10 Things to Grow Your Business This Summer
Summer is here! Now that the kids are out of school, you might be thinking about how to reduce your work schedule, but that’s the worst thing you could do. It’s time to turn up the heat in your business. Third and fourth quarters are critical times in business. You may have customers who are […]
How to Get Started on Twitter
Using Twitter is a great way to start building your online brand. If you can send a text message, you can tweet. You can only communicate using 140 characters on Twitter, but if you want people to Retweet (RT) or share your content, you should cut your tweets down to 125 characters. Here a few […]
Ask @SmallBizLady: How do I follow-up after a business conference?
Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady. This week, I took a question live from the New York Times Small Business Summit. Here’s the question: How do I make a plan to follow-up after a business conference? Here’s the answer: http://www.youtube.com/watch?v=Z3rKLFEkF_I Immediately reach out […]
Q&A with Author Ken Kaufman of Impact Your Business
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Ken Kaufman @CFOwise. Ken is the author of Impact Your Business: An allegory of an entrepreneur’s journey to clarity, cash, profit, family, and success (http://cfowise.com/impact-your-business). Ken, an award-winning CFO, has over […]
Shark Tales That Will Make You Swim
“Shark Tales” by Barbara Corcoran is a hilarious and honest tale of how a business empire was built, and I loved every minute of reading it! Her inspiring story of how she beat poverty, dyslexia, made D’s in high school, didn’t finish college, and survived a no-good boyfriend to start The Corcoran Group, which she sold […]
How to Make the Most of Social Media Marketing
Leveraging the power of social media to market your brand in the Web 2.0 world is imperative to remaining viable as a business owner. Having social media profiles on Facebook, Twitter, and LinkedIn aren’t enough to take advantage of the marketing opportunities that new media environment has created. You need to adopt a comprehensive strategy […]
9 Reasons Why Boomer Businesses Fail
I know a woman (let’s call her Sarah) who was a vice president at a major Fortune 500 company. She was a sassy 48-year-old single MBA who was very successful climbing the corporate ladder. She worked in marketing, managing a brand at her company and making a handsome six-figure income. Then one day she decided […]
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